Carly Levine

Head of Global Social Media

Professional Overview
Carly Levine is an accomplished social media strategist and content creator with over a decade of experience in the beauty, wellness, and hospitality industries. As the Head of Global Social Media at Bluemercury, she leverages her expertise in social media marketing, content production, and data-driven campaign optimization to drive brand engagement and growth across international markets.

Experience Summary

Current Role
As Head of Global Social Media at Bluemercury, Carly is responsible for overseeing the brand's social media presence and content strategy worldwide. She leads a team of social media specialists to deliver high-performing campaigns that increase brand awareness, drive website traffic, and boost e-commerce sales. Under her leadership, Bluemercury's global social media channels have experienced a 35% increase in follower count and a 25% uplift in engagement rates.

Career Progression
Prior to joining Bluemercury, Carly held senior social media roles at leading skincare and beauty brands, including Director of Global Social Media at Skinfix Inc. and Senior Manager, Social Media at StriVectin Operating Company. In these positions, she spearheaded successful social media strategies that resulted in significant growth in brand reach, customer acquisition, and revenue generation. Throughout her career, Carly has also maintained a freelance content creation practice, producing captivating travel, food, and hospitality-focused content for a diverse client base.

Academic Background
Carly holds a Bachelor's degree in Marketing from Fordham University, where she graduated cum laude. During her time at Fordham, she served as a Tiger Team Member in the university's Internet Technology Services department, gaining valuable hands-on experience in digital marketing and website management.

Areas of Expertise

• Social media strategy and campaign management

• Content creation and optimization for global audiences

• Influencer marketing and brand partnerships

• Data analysis and performance reporting

• Team leadership and cross-functional collaboration

Professional Impact
Carly's exceptional social media expertise and strategic leadership have contributed to the success of several prominent brands. At Skinfix Inc., she led the development and implementation of a global social media strategy that increased the brand's Instagram following by 78% and drove a 32% uplift in e-commerce conversions. At StriVectin Operating Company, she spearheaded the integration of user-generated content into the brand's social media channels, resulting in a 40% increase in engagement rates.

Conclusion
With a proven track record of driving social media-powered growth and innovation, Carly Levine is a dynamic leader poised to continue transforming the digital presence and customer engagement of leading beauty, wellness, and hospitality brands. Her strategic vision, creative flair, and data-driven approach make her an invaluable asset in the ever-evolving social media landscape.