Profile Overview
Name: Carly Neale
Current Title: Chief Revenue Officer (CRO)
Company: Seafolly
Location: Greater Melbourne Area, Australia
LinkedIn Profile: [Carly Neale - LinkedIn](https://au.linkedin.com/in/carly-neale-51ab3a32)
Contact Email: carly.neale@seafolly.com.au
Professional Background
- 2020 - Present: Global Head of Sales, later promoted to Chief Revenue Officer (CRO), Seafolly
- Responsibilities: Oversaw global sales initiatives, transitioned to more extensive revenue-generating activities. Key role in strategic realignment post acquisition by an Asian buyer in August 2023.
- 2019 - 2020: Head of Sales, Jets Swimwear / The PAS Group / Designworks
- Responsibilities: Managed sales teams, developed sales strategies, and executed growth plans.
- 2018 - 2019: National Sales Manager, Jets Swimwear
Notable Achievements at Seafolly
- Team Restructuring: Integral in Seafolly's executive restructuring and marketing integration. The strategic consolidation of the brand's activities resulted in the formation of a comprehensive "Brand Team," enhancing collaboration across various functions including design, product development, and digital marketing.
- New Store Launch: Played a pivotal role in the opening of the new Seafolly store at Chadstone and the Seafolly Sorrento location.
- Campaign Leadership: Spearheaded marketing campaigns, notably the Summer 2023 campaign featuring Australian fitness expert Steph Claire Smith, boosting the brand's visibility and aligning its public relations efforts.
Key Insights and Impact
- Strategic Realignment Post-Acquisition: Following the sale of Seafolly in August 2023, Carly Neale's role in the strategic realignment and executive team revamp has been crucial. The new ownership aims to unlock Seafolly's full potential, leveraging Carly's revenue-focused leadership.
- Revenue Growth: As CRO, Carly's focus on integrating sales and marketing efforts has aimed at leveraging Seafolly's assets and market presence, particularly emphasizing a customer-centric approach across all product and customer lifecycle stages.
- Digital and Physical Synergy: Facilitated alignment of digital initiatives with physical retail enhancements, exemplified by recently optimized retail operations and digital marketing efforts targeting diverse markets.
Professional Community Engagement
- LinkedIn Connections: Over 500+ professional connections, indicating extensive networking and influence within the fashion and retail industry.
- Public Speaking & Industry Participation: Participated in industry forums and discussions, contributing expert insights on sales strategies and market trends, as seen in her roles and activities on LinkedIn and other professional platforms.
Strategic Goals and Future Outlook
- Enhanced Market Penetration: Focus on expanding Seafolly’s market presence through targeted marketing and sales strategies, especially in the northern hemisphere.
- Brand Ambassador Collaborations: Continuation of strategic partnerships with high-profile individuals to enhance brand visibility and connection with the target audience.
- Revenue Optimization: Committed to driving revenue growth through integrated marketing and sales efforts, emphasizing the seamless customer experience from online engagement to in-store purchases.
Carly Neale's leadership at Seafolly reflects a robust blend of sales acumen, strategic planning, and market responsiveness, positioning the company for sustained growth and innovation in an increasingly competitive market. Her role as Chief Revenue Officer is pivotal in steering Seafolly towards achieving its long-term strategic vision.
