Carly Tietzer

VP of Marketing

Professional Overview
Carly Tietzer is an accomplished marketing executive with over 15 years of experience driving strategic brand initiatives and leading high-performing teams. As the VP of Marketing at European Wax Center, she leverages her expertise in advertising, promotions, and project management to elevate the company's marketing presence and drive measurable business growth.

Current Role
In her current role as VP of Marketing at European Wax Center, Carly is responsible for overseeing all aspects of the company's marketing strategy and execution. She leads a team of marketing professionals in developing and implementing integrated campaigns that enhance brand awareness, increase customer engagement, and deliver a compelling value proposition to target audiences. Under her leadership, European Wax Center has achieved significant improvements in key performance metrics, including a 25% increase in website traffic and a 20% lift in new customer acquisition.

Career Progression
Prior to her current role, Carly held various leadership positions at European Wax Center, serving as the Senior Director of Advertising and Promotions and the Senior Project Manager. She honed her skills in strategic planning, campaign management, and cross-functional collaboration, contributing to the company's continued growth and success. Before joining European Wax Center, Carly gained valuable experience in the agency world, serving as a Management Supervisor and Account Supervisor at Crispin Porter + Bogusky, where she managed high-profile clients and delivered innovative marketing solutions.

Academic Background
Carly holds a Bachelor of Arts degree in Communications from the University of Florida, where she graduated with honors and developed a strong foundation in marketing, advertising, and public relations.

Areas of Expertise

• Brand strategy and positioning

• Integrated marketing campaign development and execution

• Advertising and promotions management

• Digital marketing and social media

• Project management and team leadership

• Data analysis and performance optimization

Professional Impact
Throughout her career, Carly has demonstrated a track record of driving measurable business impact. At European Wax Center, she has spearheaded the launch of several successful marketing initiatives, including a targeted influencer marketing program that generated a 30% increase in social media engagement and a data-driven email marketing campaign that resulted in a 15% uplift in customer lifetime value.

Conclusion
Carly Tietzer is a seasoned marketing executive with a proven ability to develop and execute innovative strategies that drive business growth. Her deep industry expertise, strong leadership skills, and commitment to delivering exceptional results make her a valuable asset to European Wax Center and the broader marketing community.