Carlyle Thornton
Manager of Retail Social Media at Ariat / Founder
Professional Overview
Carlyle Thornton is an experienced digital marketing and social media strategist with a strong track record of driving impactful results for leading brands. As the Manager of Retail Social Media at Ariat, he oversees the development and execution of innovative social media campaigns that engage customers and enhance the brand's online presence. Carlyle also serves as the Founder of his own successful blog, where he shares industry insights and thought leadership. With expertise spanning social media management, digital marketing, and strategic communications, Carlyle is adept at leveraging data-driven approaches to achieve measurable business objectives.
Experience Summary
Current Role
As the Manager of Retail Social Media at Ariat, Carlyle is responsible for developing and implementing comprehensive social media strategies that amplify the brand's messaging and connect with its target audience. He oversees the creation and distribution of engaging, high-performing content across multiple channels, utilizing data-driven insights to optimize campaign performance and drive tangible results. Carlyle's leadership has been instrumental in enhancing Ariat's online visibility and customer engagement, contributing to the brand's continued growth and success.
Career Progression
Prior to his current role, Carlyle gained extensive experience in the digital marketing and communications field. As the Social Media Account Executive at BRND House, he managed social media accounts for a diverse client portfolio, delivering measurable results through strategic content planning and campaign execution. Earlier in his career, Carlyle served as the Lead Digital Marketing Strategist at FRED Communication by Design, where he played a pivotal role in developing and executing integrated digital marketing strategies for various clients. Additionally, he held the position of Marketing and Communications Manager at Liberty Park Joint Venture, LLP, where he leveraged his expertise to enhance the organization's brand visibility and stakeholder engagement.
Academic Background
Carlyle holds a Bachelor of Arts degree in Marketing and Communications from the University of Alabama, where he graduated with distinction. During his studies, he demonstrated academic excellence and participated in various extracurricular activities, further honing his leadership and communication skills.
Areas of Expertise
- Social media strategy and management
- Digital marketing campaign planning and execution
- Content creation and optimization
- Data analysis and performance measurement
- Stakeholder engagement and communication
- Innovative problem-solving and strategic thinking
Professional Impact
Through his leadership and strategic contributions, Carlyle has played a pivotal role in driving the success of the organizations he has been a part of. At Ariat, he has spearheaded the implementation of groundbreaking social media initiatives that have significantly increased the brand's online visibility and customer engagement, contributing to its overall growth and market position. Additionally, Carlyle's expertise and thought leadership have been recognized through his successful Carlyle Thornton Blog, where he shares valuable insights and best practices with industry peers.
Conclusion
Carlyle Thornton is a dynamic and results-oriented digital marketing and social media professional with a proven track record of delivering impactful, data-driven strategies. His extensive experience, combined with his strategic acumen and innovative mindset, make him a valuable asset to organizations seeking to enhance their online presence and customer engagement. As he continues to excel in his current role at Ariat and his entrepreneurial endeavors, Carlyle remains committed to driving transformative change and positioning brands for long-term success.
