Carmen Bracho

Vice President - Innovation and Trade Marketing

Professional Overview
Carmen Bracho is an accomplished marketing and commercialization executive with over 15 years of experience driving innovation and growth for leading consumer brands. As the Vice President of Innovation and Trade Marketing at ZOA Energy, she leverages her deep expertise in the beverage industry to oversee the development and successful launch of new products that cater to evolving consumer preferences.

Experience Summary

Current Role
In her current role at ZOA Energy, Carmen is responsible for spearheading the company's innovation strategy and leading the trade marketing initiatives that support product commercialization. She collaborates closely with cross-functional teams to identify market opportunities, design innovative product concepts, and ensure seamless execution from ideation to in-store launch. Under her leadership, ZOA Energy has introduced several groundbreaking beverage offerings that have resonated with health-conscious consumers, solidifying the brand's position as a disruptive force in the energy drink category.

Career Progression
Prior to joining ZOA Energy, Carmen held various leadership positions in the consumer packaged goods industry, including roles at PepsiCo, Nestlé Waters, and Cadbury Schweppes Americas Beverages. As a Director of Global Commercialization at PepsiCo, she spearheaded the successful launch of several new product lines, driving significant revenue growth and market share expansion. Her previous experience also includes leading innovation and renovation initiatives at Nestlé Waters and overseeing operations and product commercialization at Cadbury Schweppes.

Academic Background
Carmen holds a Bachelor of Science in Marketing from the University of Southern California and a Master of Business Administration from New York University's Stern School of Business. Her academic achievements and industry-relevant education have equipped her with a strong foundation in strategic marketing, consumer insights, and operational excellence.

Areas of Expertise

• Innovation and new product development

• Trade marketing and channel management

• Brand strategy and positioning

• Consumer insights and trend analysis

• Cross-functional collaboration and team leadership

• Strategic planning and execution

Professional Impact
Throughout her career, Carmen has demonstrated a proven track record of driving significant business impact through her innovative thinking and strategic execution. Her initiatives have resulted in the successful launch of several market-leading products, contributing to substantial revenue growth and market share gains for the organizations she has served. Recognized as a thought leader in the industry, Carmen is frequently invited to speak at industry events and share her insights on the evolving consumer landscape and the future of the beverage sector.

Conclusion
Carmen Bracho is a versatile and impactful marketing executive who has consistently delivered remarkable results for leading consumer brands. With her deep industry expertise, customer-centric approach, and exceptional leadership skills, she is well-positioned to continue driving innovation and growth at ZOA Energy as the company expands its market presence and disrupts the energy drink category.