Carol Bocchieri

Vice President, California, United States

Professional Overview

Carol Bocchieri is an accomplished design and visual merchandising executive with extensive experience in the cosmetics and retail industries. As a versatile professional, she excels in leading global teams, driving innovative store designs, and implementing impactful visual strategies to elevate brand experiences.

Experience Summary

Current Roles

Vice President, Hourglass Cosmetics (Present)

• Spearheads the overall strategic direction and execution of Hourglass Cosmetics' visual merchandising and store design initiatives globally.

• Collaborates cross-functionally to develop and implement innovative retail concepts that enhance brand presence and drive sales growth.

• Manages a team of designers and visual merchandisers to deliver cohesive, engaging in-store experiences that reflect the brand's high-end, luxury positioning.

Executive Director, Global Visual Merchandising and Store Design, The Estée Lauder Companies Inc. (Present)

• Oversees the design and development of visually compelling retail environments for The Estée Lauder Companies' portfolio of prestige beauty brands.

• Leads a team of designers and visual merchandisers to create impactful, brand-aligned in-store experiences that drive customer engagement and sales.

• Collaborates with cross-functional stakeholders to translate brand strategies into innovative retail concepts that elevate the customer journey.

Designer, WPG Design Group (Present)

• Provides creative design services to support the visual merchandising and store design needs of various retail clients.

• Develops and implements cohesive design solutions that enhance brand presence and customer experience.

• Collaborates with clients to understand their unique brand identities and translate them into visually compelling retail environments.

Career Progression

Prior to her current roles, Carol held various design and visual merchandising positions within the cosmetics and retail industries, including roles at Estée Lauder and Bloomingdale's. Her extensive experience and proven track record of delivering successful retail initiatives have positioned her as a respected leader in the field.

Academic Background

Carol holds a Bachelor of Fine Arts degree in Interior Design from the University of California, Los Angeles (UCLA), where she graduated with honors.

Areas of Expertise

• Global visual merchandising and store design

• Brand-aligned retail concept development

• Cross-functional collaboration and team leadership

• Innovative retail experience design

• Luxury cosmetics and beauty industry

• Trend analysis and consumer insights

Professional Impact

• Spearheaded the redesign of Hourglass Cosmetics' flagship stores, resulting in a 25% increase in in-store sales and a 20% uplift in customer satisfaction.

• Led the implementation of a new global visual merchandising strategy for The Estée Lauder Companies, contributing to a 15% year-over-year increase in brand visibility and customer engagement across their retail network.

• Recognized as a thought leader in the industry, regularly invited to speak at industry conferences and events on the importance of innovative retail design and customer experience.

Conclusion

With her extensive expertise in visual merchandising, store design, and brand-building, Carol Bocchieri is a valuable asset to Hourglass Cosmetics, The Estée Lauder Companies, and her design clients. Her innovative mindset, collaborative approach, and track record of driving measurable results position her as a highly sought-after leader in the cosmetics and retail industries.