Carol Keese

Vice President and Chief Marketing Officer

Professional Overview
Carol Keese is a seasoned marketing executive with over 20 years of experience leading impactful branding and marketing strategies for leading academic institutions and healthcare organizations. As the Vice President and Chief Marketing Officer at the University of Oregon, she is responsible for driving the university's overall marketing and brand vision, overseeing integrated campaigns, and enhancing the institution's reputation and visibility.

Experience Summary

Current Role
In her current role as Vice President and Chief Marketing Officer at the University of Oregon, Carol is responsible for leading the institution's comprehensive marketing and brand initiatives. She oversees a team of marketing professionals and collaborates closely with university leadership to develop and execute strategic marketing plans that elevate the university's profile, attract top talent, and engage key stakeholders. Under her guidance, the university has experienced significant growth in its digital presence, increased student enrollment, and strengthened its reputation as a premier higher education institution.

Career Progression
Prior to joining the University of Oregon, Carol served as the Associate Vice President of Marketing and Brand Strategy at the University of Virginia, where she was instrumental in developing and implementing the university's integrated marketing and communications strategies. She also held leadership roles at the University of Virginia Health System, including serving as the Interim Chief Marketing and Communications Officer during a critical transition period. Earlier in her career, Carol was the Vice President of Marketing at Children's National Medical Center and held strategic marketing positions at Johns Hopkins Medicine and the University of Virginia Health System.

Academic Background
Carol holds a Bachelor of Science in Marketing from the University of Virginia and a Master of Business Administration from the Darden School of Business at the University of Virginia.

Areas of Expertise

• Strategic marketing and brand management

• Integrated marketing communications

• Digital marketing and social media strategy

• Higher education and healthcare marketing

• Stakeholder engagement and partnership development

• Leadership and team management

Professional Impact
Throughout her career, Carol has led numerous successful marketing initiatives that have driven measurable results for the organizations she has served. At the University of Virginia, she spearheaded a comprehensive rebranding effort that resulted in a 25% increase in undergraduate applications and a 15% improvement in overall brand awareness. At Children's National Medical Center, she developed and executed multi-channel marketing campaigns that contributed to a 20% growth in patient volume and a 30% increase in community engagement.

Conclusion
With her extensive experience, strategic vision, and proven track record of success, Carol Keese is a highly respected marketing leader in the higher education and healthcare sectors. In her current role at the University of Oregon, she is poised to further enhance the institution's brand, elevate its reputation, and drive meaningful engagement with students, faculty, and the broader community.