Carol Nogueira
Director of Site Optimization & Personalization
Professional Overview
Carol Nogueira is an accomplished digital marketing and ecommerce leader with over 15 years of experience driving growth and optimizing online customer experiences. As the Director of Site Optimization & Personalization at Fabletics, she leverages her deep expertise in data-driven marketing, personalization, and site optimization to enhance the brand's digital presence and improve conversion rates.
Experience Summary
Current Role
In her current role at Fabletics, Carol is responsible for leading the company's site optimization and personalization strategies. She oversees a team of analysts and engineers who work to continuously test and refine the brand's digital touchpoints, ensuring seamless user experiences that drive engagement and sales. Under her leadership, Fabletics has consistently outperformed industry benchmarks in key performance metrics such as conversion rate, average order value, and customer lifetime value.
Career Progression
Prior to joining Fabletics, Carol served as the Fractional CMO at Madame Lemy, where she played a pivotal role in scaling the brand's ecommerce operations and digital marketing initiatives. She has also held senior ecommerce and audience growth roles at leading organizations such as Neiman Marcus Group and Universal Music Group, where she spearheaded innovative strategies to acquire, engage, and retain customers.
Throughout her career, Carol has demonstrated a proven track record of driving measurable results and delivering impactful digital transformation projects. Her diverse background, which includes experience as an ecommerce consultant and web developer, provides her with a well-rounded understanding of the holistic customer journey and the technical nuances of digital platforms.
Academic Background
Carol holds a Bachelor of Arts in Communications from the University of Southern California, where she graduated with honors.
Areas of Expertise
- Ecommerce optimization and personalization
- Digital marketing strategy and execution
- Customer acquisition and retention
- Data analysis and performance reporting
- Cross-functional leadership and team management
Professional Impact
During her tenure at Madame Lemy, Carol implemented a comprehensive personalization and optimization program that resulted in a 22% increase in conversion rate and a 15% uplift in average order value. At Neiman Marcus Group, she led the successful migration of the company's ecommerce platform, which contributed to a 35% year-over-year growth in online sales.
Conclusion
With her extensive experience, data-driven approach, and proven ability to drive results, Carol Nogueira is a highly sought-after digital marketing and ecommerce expert. As the Director of Site Optimization & Personalization at Fabletics, she is poised to continue her track record of success, delivering innovative solutions that enhance the brand's digital presence and elevate the customer experience.
