Professional Summary
Professional Overview
Carol Viegas is a versatile marketing professional with a strong background in content strategy, product development, and client engagement. She currently holds multiple roles, including Marketing at Top2You, Head de Conteúdo at CamiX Customer, and Consultora & Facilitadora parceira at Humanare, where she leverages her expertise to drive impactful marketing initiatives and foster meaningful client relationships.
Experience Summary
Current Roles
Marketing at Top2You (2024-01-01 to Present)
- Responsible for developing and executing innovative marketing strategies to promote the company's products and services
- Collaborates cross-functionally to align marketing efforts with broader business objectives
- Analyzes market trends and customer insights to inform content creation and campaign optimization
Head de Conteúdo at CamiX Customer (2022-01-01 to Present)
- Oversees the creation and distribution of high-quality, engaging content to support the company's customer-centric initiatives
- Leads a team of content creators to develop a comprehensive content strategy that aligns with the brand's vision and objectives
- Monitors content performance and implements data-driven improvements to enhance the customer experience
Consultora & Facilitadora parceira at Humanare (2023-01-01 to Present)
- Provides strategic consulting and facilitation services to help clients navigate complex business challenges
- Collaborates with cross-functional teams to design and deliver tailored solutions that drive organizational transformation
- Leverages a deep understanding of marketing, product development, and customer engagement to drive sustainable growth
Career Progression
Prior to her current roles, Carol held positions that have further enhanced her marketing expertise and industry knowledge. As the Channel Marketing Manager at Sovos Brasil (2023-01-01 to 2024-01-01), she was responsible for developing and executing effective channel marketing strategies to support the company's sales initiatives. During her time as Diretora de Produto e Conteúdo at UGlocal Business Education (2022-01-01 to 2023-01-01), she played a pivotal role in shaping the company's product offerings and content strategy.
Earlier in her career, Carol gained valuable experience in content and communication roles, including Content Lover Manager at EBDI - Enterprise Business Development & Information (2016-01-01 to 2021-12-01), Analista de Comunicação at MAPA Comunicação (2014-02-01 to 2015-11-01), and various internships in the fields of writing and marketing.
Academic Background
Carol holds a bachelor's degree in Marketing, where she developed a strong foundation in strategic marketing, consumer behavior, and digital marketing.
Areas of Expertise
- Content strategy and development
- Product marketing and management
- Client engagement and relationship building
- Data-driven marketing optimization
- Cross-functional collaboration and team leadership
Professional Impact
Throughout her career, Carol has consistently demonstrated her ability to drive measurable results and make a meaningful impact on the organizations she has served. She has successfully launched content campaigns that have significantly increased brand awareness and engagement, and has played a key role in the development and promotion of innovative products and services.
Conclusion
With her diverse experience, strong marketing expertise, and commitment to delivering exceptional results, Carol Viegas is poised to continue making valuable contributions to the organizations she serves. Her versatile skillset and passion for driving impactful marketing initiatives make her a valuable asset in the ever-evolving business landscape.
