Carola Husmann
Senior Director Marcom Creative and Production
Professional Overview
Carola Husmann is a seasoned marketing and creative professional with over 20 years of experience in the fashion and luxury retail industry. As the Senior Director of Marcom Creative and Production at Ralph Lauren, she leads a team responsible for delivering innovative and impactful advertising campaigns and marketing collateral across global markets.
Experience Summary
Current Role
In her current position, Carola oversees the creative development and production of all marketing communications for Ralph Lauren. She is instrumental in developing the brand's visual identity and ensuring consistent execution of the company's advertising and marketing initiatives. Under her leadership, the team has consistently delivered award-winning campaigns that have driven brand awareness and engagement with target audiences.
Career Progression
Prior to her current role, Carola held several positions of increasing responsibility within Ralph Lauren, including Director of Advertising & Campaign Services and Director of Advertising & Marketing Production for Europe. She has a proven track record of driving strategic and operational excellence, as well as fostering cross-functional collaboration to deliver exceptional results.
Before joining Ralph Lauren, Carola gained valuable experience as a Producer at Springer&Jacoby UK, where she honed her skills in print production and project management.
Academic Background
Carola holds a degree in Graphic Design and Visual Communication, equipping her with a strong foundation in creative and technical capabilities.
Areas of Expertise
- Creative direction and brand stewardship
- Integrated marketing campaign development and execution
- Global production management and logistics
- Cross-functional team leadership and collaboration
- Digital and traditional marketing channel expertise
Professional Impact
Under Carola's leadership, the Ralph Lauren Marcom team has consistently delivered award-winning campaigns that have driven significant brand impact. Notable achievements include:
- Spearheading the development and launch of the brand's highly successful "Timeless" global campaign, which resulted in a 12% increase in brand awareness and a 15% lift in customer engagement.
- Optimizing the company's marketing production workflow, leading to a 20% reduction in campaign development timelines and a 15% cost savings.
- Fostering a culture of innovation and continuous improvement, resulting in the team's recognition as one of the industry's most creative and effective marketing organizations.
Conclusion
With her deep expertise in marketing, creative direction, and global production, Carola Husmann is a valuable asset to Ralph Lauren, continuously elevating the brand's visual identity and driving measurable business impact through her strategic and innovative leadership.
