Carolina Anaya

Campaign Manager | Co-Founder & Creative Director

Professional Overview

Carolina Anaya is an experienced marketing and campaign management professional with a strong background in influencer marketing, strategic partnerships, and growth analysis. She currently serves as the Campaign Manager at Influur, where she oversees the planning, execution, and optimization of high-impact marketing campaigns. Alongside her corporate role, Carolina is the Co-Founder and Creative Director of GENES, a flourishing creative agency.

Experience Summary

Current Roles

Campaign Manager, Influur (2024-11-01 to Present)

• Responsible for developing and implementing comprehensive marketing strategies to drive brand awareness, lead generation, and customer acquisition for Influur's clients

• Manages a team of campaign coordinators, content creators, and data analysts to ensure seamless campaign execution and optimization

• Leverages data-driven insights to make informed decisions and continuously improve campaign performance

• Collaborates cross-functionally with the sales, product, and customer success teams to align marketing initiatives with business objectives

Co-Founder & Creative Director, GENES (2020-08-01 to Present)

• Oversees the creative direction and brand strategy for GENES, a rapidly growing creative agency

• Leads a team of designers, copywriters, and digital marketers to deliver innovative, high-quality solutions for clients

• Develops and implements successful marketing campaigns that drive client growth and brand recognition

• Fosters a collaborative, innovative work environment that encourages creativity and professional development

Previous Roles

PR & Management, Beep Talent (2024-02-01 to 2024-10-01)

• Managed public relations and talent management for a diverse roster of influencers and content creators

• Negotiated and executed strategic brand partnerships and sponsorship deals

• Provided guidance and support to clients in developing their personal brands and expanding their reach

Influencer & Affiliates Coordinator, Coderhouse (2023-01-01 to 2023-10-01)

• Coordinated and managed the company's influencer marketing and affiliate programs

• Identified and onboarded relevant influencers and affiliates, ensuring alignment with Coderhouse's brand and marketing objectives

• Monitored campaign performance and provided regular reports on key metrics

Academic Background

• Bachelor of Business Administration, Specialization in Marketing, Universidad de Lima (2014-2018)

Areas of Expertise

• Influencer marketing and strategic partnerships

• Campaign management and optimization

• Growth analysis and data-driven decision making

• Creative direction and brand strategy

• Cross-functional collaboration and stakeholder management

Professional Impact

• Developed and executed successful influencer marketing campaigns that drove substantial increases in brand awareness and customer acquisition for Coderhouse

• Spearheaded the launch of GENES, a creative agency that has quickly become a sought-after partner for clients across various industries

• Recognized as a rising talent in the marketing and creative industries, with a proven track record of delivering impactful results

Conclusion

With her exceptional marketing expertise, strategic mindset, and creative flair, Carolina Anaya is poised to continue making a significant impact in the industry. As she navigates her dual roles as a Campaign Manager and a Co-Founder, she remains committed to driving innovative solutions, fostering collaborative relationships, and delivering measurable success for her clients and partners.