Carolina Chavez — Vice President of Marketing, Exclusive Furniture
Contact Information & Profile
- Name: Carolina Chavez
- Current Title: Vice President of Marketing
- Company: Exclusive Furniture
- Location: Houston, Texas, United States
- LinkedIn: [Carolina Chavez - LinkedIn](http://www.linkedin.com/in/carolina-chavez-7a35b718)
- Email: carolina.chavez@exclusive-furniture.com
- Connections: 500+ (LinkedIn)
Current Role & Leadership Impact
Carolina Chavez currently serves as the Vice President of Marketing at Exclusive Furniture, a Houston-based, Top 100 furniture retailer, where she has been instrumental since February 2020. Her position entails strategic oversight of company marketing initiatives, execution of brand activities, and leadership in promotional campaigns for the retailer’s seven store locations and online operations. Her strategic marketing direction has been described as pivotal to the company’s growth, visibility, and recent expansion momentum.
- Key Initiatives Led:
- Rollout of multidimensional marketing campaigns, including testimonial strategies and community engagement programs.
- Significant role in grand openings and expansion events, including the 30,000-square-foot Alief showroom.
- Diversity and Community Initiatives: Co-led campaign events specifically celebrating female leadership and charitable partnerships, including donations to schools and support for refugee families.
Company Positioning:
Exclusive Furniture is recognized for its customer-centric retail experience, flexible financing options (including for individuals with less-than-ideal credit), and rapid delivery capabilities. The company maintains centralized warehouse operations and has invested in restructured POS and inventory systems to elevate customer satisfaction and business scalability.
Career Background and Industry Experience
Carolina Chavez brings a robust portfolio of marketing leadership within the furniture and retail sectors:
- Exclusive Furniture: Vice President of Marketing (Feb 2020–present)
- Directs all facets of the marketing department, managing store launches, brand messaging, and market growth strategies.
- Hill Country Holdings LLC: Director of Marketing
- Oversaw multi-market initiatives with a budget exceeding $15 million; experience managing cross-market teams and campaigns.
- Bel Furniture: Media and Marketing Director
- Managed a marketing budget of $10 million; key achievements included helping the company become the fastest growing retailer in Texas.
- Publicidad Latina Advertising Agency: Media Buyer
- Developed, planned, and executed targeted marketing programs across local industries, building foundational expertise in campaign design and media strategy.
Organizational Context and Market Position
Exclusive Furniture
- Industry: Furniture, Retail
- Headquarters: Houston, TX, USA
- Employees: 51–200
- Market Position: Top 100 furniture retailer in the United States
- Recent Growth: Recently expanded showroom space, with ongoing plans to enter adjacent markets.
- Community Profile: Deep involvement with the Houston community, including outreach to local schools and refugee families, frequent event sponsorships, and active social responsibility commitments.
Notable Events Under Chavez’s Leadership:
- Grand opening of Alief showroom, which doubles previous location’s size; received significant local publicity.
- Launch of “Back to School” and August-long community engagement campaigns offering mattress giveaways, scholarships, and targeted local advertising.
- Promotional events integrating digital, grassroots, and in-store activities to deepen both physical and online engagement.
Digital, Social Presence, and Professional Sphere
- LinkedIn: Over 500 professional connections; recognized as a leader in marketing strategy in retail.
- Facebook/Instagram: Maintains a professional and community-oriented digital presence, highlighting marketing leadership, event launches, and corporate social responsibility.
- Press/Media: Frequently quoted or featured in local business news and industry press, often as a spokesperson during major company milestones and community events.
Organizational Structure and Collaborators
- Direct Reports & Collaborators: Works in tandem with senior leadership, including corporate and logistics managers, and is featured alongside other key members at major company functions and public events.
- Reporting Line: Executive role, directly influencing C-suite decision-making, with visibility across internal teams and external partners.
Strategic Priorities & Professional Interests
Carolina Chavez’s leadership demonstrates a focus on:
- Cross-channel marketing innovation—embracing both digital and traditional methods tailored to the furniture and home goods market.
- Community partnership development, notably in support of diverse and underrepresented groups.
- Driving business growth through store expansion, elevated brand presence, and operational process enhancement.
- Maximizing impact of marketing budgets for both brand equity and measurable sales outcomes.
- Scaling effective in-store experiences and customer engagement strategies distinct within a competitive retail furniture landscape.
Actionable Insight:
Carolina Chavez is positioned as a key influencer and architect of marketing strategy for one of Houston’s largest regional furniture chains. She is highly experienced in multi-million dollar budget management, brand building, and community-centered marketing. Current and future outreach or partnership endeavors targeting Exclusive Furniture’s marketing agenda are likely to be both strategic and data-driven, with an emphasis on measurable ROI and community impact. Collaboration opportunities should be tailored to showcase innovative, scalable value and alignment with the company’s commitment to growth, community, and customer-centric retail.
