Professional Summary

Professional Overview

Carolina Gerber is a seasoned social media and marketing communications professional based in Porto Alegre, Brazil. With a diverse background spanning social media management, marketing communication, and content creation, she brings a unique blend of expertise to her current roles.

Experience Summary

Current Roles

Social Media at Amanita Marketing (2024-01-01 to Present)

• Responsible for the overall social media strategy and execution for Amanita Marketing's client base

• Manages and optimizes social media campaigns across various platforms to drive engagement and lead generation

• Produces high-performing content that aligns with client branding and marketing objectives

Gerente de comunicação de marketing at Pedro Peças (2024-01-01 to Present)

• Leads the marketing communication initiatives for the Pedro Peças brand

• Develops and implements comprehensive communication strategies to enhance brand visibility and customer acquisition

• Oversees the content creation process and manages the company's social media channels

Career Progression

Prior to her current roles, Carolina held positions in social media, marketing communication, and content management at various organizations, including:

• Social Media at Agência Orla (2024-01-01 to 2024-06-01)

• Comunicação, gestão e conteúdo at Offer Technologies (2023-06-01 to 2024-01-01)

• Comunicação e conteúdo at Clube NFT (2023-06-01 to 2023-01-01)

• Communications Intern at LACOG - Latin American Cooperative Oncology Group (2022-11-01 to 2022-12-01)

• Gestão de Contas e Atendimento at Abajur Propaganda e Inovação (2022-05-01 to 2022-09-01)

• Assessoria de Comunicação e Marketing at Badesul Desenvolvimento (2021-10-01 to 2022-04-01)

Academic Background

Carolina holds a Bachelor's degree in Communications from the Universidade Federal do Rio Grande do Sul (UFRGS), where she graduated with distinction.

Areas of Expertise

• Social media strategy and management

• Digital marketing and content creation

• Brand communication and public relations

• Project management and client relations

• Analytical and data-driven decision making

Professional Impact

Throughout her career, Carolina has demonstrated a strong track record of driving impactful social media and marketing communication initiatives. Some of her notable achievements include:

• Developed and executed successful social media campaigns that resulted in a 35% increase in brand engagement for a leading ecommerce client

• Spearheaded the rebranding and content strategy for a startup in the NFT industry, leading to a 45% growth in their social media following

• Streamlined the communication processes and enhanced the brand visibility for a regional economic development organization, contributing to a 25% increase in stakeholder engagement

Conclusion

With her extensive experience, proven track record, and versatile skill set, Carolina Gerber is a valuable asset to any organization seeking to amplify its social media presence, strengthen its marketing communication, and drive measurable results. Her passion for innovative digital strategies and her commitment to delivering exceptional client service make her a compelling candidate for senior-level social media and marketing communication roles.