Carolina Hayes
Sales Director
Professional Overview
Carolina Hayes is an accomplished sales and marketing executive with over 20 years of experience driving growth and revenue in the beauty and wellness industries. As the Sales Director at Kira Labs Inc., she leads a high-performing team responsible for developing and executing strategic sales initiatives to expand the company's market share and profitability.
Experience Summary
Current Role
As the Sales Director at Kira Labs Inc. since 2024, Carolina is responsible for overseeing the company's sales operations, including managing a team of sales representatives, developing and implementing sales strategies, and collaborating with cross-functional partners to drive revenue growth. Under her leadership, Kira Labs has seen a 17% year-over-year increase in sales, with a particular focus on expanding the brand's presence in international markets.
Career Progression
Prior to her current role, Carolina held various senior sales and marketing positions at leading beauty and wellness companies, including YUNI Beauty, Sezzle, Trilogy Natural Products Ltd., Mineral Fusion Natural Brands, Dr Hauschka, Rodial Skincare Ltd., and The Estée Lauder Companies Inc. Throughout her career, she has consistently demonstrated the ability to build high-performing teams, develop effective sales strategies, and cultivate strong relationships with key industry partners and stakeholders.
Academic Background
Carolina holds a Bachelor of Science degree in Marketing from the University of Florida, where she graduated cum laude and was recognized for her outstanding academic achievements.
Areas of Expertise
- Strategic sales and revenue growth
- Omnichannel sales and marketing strategy
- Team building and leadership
- Innovative brand partnerships and collaborations
- Analytical and data-driven decision-making
- Excellent communication and presentation skills
Professional Impact
During her tenure at Sezzle, Carolina spearheaded the development and implementation of a groundbreaking brand partnership program that increased the company's revenue by 22% in the first year. At Trilogy Natural Products Ltd., she led the successful launch of a new product line that became the brand's best-selling collection within 6 months, contributing significantly to the company's overall growth.
Conclusion
With her proven track record of success, extensive industry expertise, and strong leadership capabilities, Carolina Hayes is well-positioned to drive continued growth and innovation at Kira Labs Inc. as the company's Sales Director. Her dedication to delivering exceptional results and her ability to build high-performing teams make her a valuable asset to any organization seeking to capitalize on emerging opportunities in the beauty and wellness sectors.
