Professional Summary
Professional Overview
Carolina Lantaller is a seasoned Trade Marketing Director with extensive experience in the consumer goods industry. She specializes in driving strategic trade marketing initiatives that strengthen brand visibility, optimize channel partnerships, and deliver measurable sales growth.
Experience Summary
Current Role
As the Trade Marketing Director at Unilever, Carolina is responsible for developing and executing comprehensive trade marketing strategies across Brazil. In this role, she oversees a team of trade marketing managers, collaborates closely with sales and brand teams, and implements innovative programs to elevate Unilever's portfolio of leading consumer brands. Under her leadership, Carolina has secured high-profile in-store placements, built strong retailer relationships, and delivered double-digit sales increases for key product lines.
Career Progression
Prior to her current position, Carolina served as a Senior Trade Marketing Manager at Unilever, where she played a pivotal role in launching new products, optimizing trade promotional strategies, and improving channel performance. Earlier in her career, she gained entrepreneurial experience as the founder of two cosmetics startups, Fit Cosméticos and Tyla Cosméticos, demonstrating her ability to identify market opportunities and drive business growth. Carolina also held an internship in Innovation Excellence at Rhodia, honing her skills in product development and innovation.
Academic Background
Carolina holds a Bachelor's degree in Business Administration from the University of São Paulo, one of the top-ranked universities in Brazil. Her academic focus on marketing and entrepreneurship has proven invaluable in her professional journey.
Areas of Expertise
- Trade marketing strategy and execution
- Channel management and retailer relations
- New product launch and brand building
- Sales forecasting and performance optimization
- Cross-functional collaboration and team leadership
Professional Impact
Throughout her career, Carolina has consistently delivered outstanding results for the organizations she has served. As a Trade Marketing Director at Unilever, she has driven significant sales growth, secured prominent in-store placements, and strengthened the company's brand presence across Brazil. Her entrepreneurial experience and innovative mindset have also enabled her to bring a unique perspective to the consumer goods industry.
Conclusion
With her exceptional trade marketing expertise, proven track record of success, and strong leadership skills, Carolina Lantaller is poised to continue making a substantial impact within the consumer goods industry. She is committed to leveraging her extensive knowledge and experience to drive sustainable growth and deliver exceptional results for her organization.
