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Caroline Charras

Caroline Charras


Marketing Director



Professional Overview
Caroline Charras is an accomplished Marketing Director with over 15 years of experience driving strategic marketing initiatives and delivering impactful results. She is a versatile leader with expertise in developing and executing integrated marketing campaigns across diverse industries, including retail, luxury, and professional services.

Experience Summary

Current Role
As the Marketing Director at J.Crew, Caroline is responsible for overseeing the brand's comprehensive marketing strategy, including digital marketing, social media, content creation, and customer engagement. She has successfully led the company's rebranding efforts, resulting in a 20% increase in website traffic and a 15% lift in customer loyalty.

Career Progression
Prior to her role at J.Crew, Caroline served as the Marketing Director at JLL France, where she was instrumental in expanding the company's market presence and generating a 25% increase in lead generation. She has also held marketing positions at OnChannel, Risc Group, Parfums Christian Dior, and Seacoast National Bank, demonstrating her ability to adapt to diverse industry environments and drive impactful marketing initiatives.

Academic Background
Caroline holds a Master's degree in Marketing and Communication from the Université Paris-Dauphine, where she graduated with honors.

Areas of Expertise
  • Integrated marketing strategy development

  • Digital and social media marketing

  • Brand management and positioning

  • Campaign planning and execution

  • Data-driven decision making

  • Cross-functional team leadership and collaboration


Professional Impact
Throughout her career, Caroline has spearheaded numerous successful marketing campaigns that have resulted in increased brand awareness, customer engagement, and revenue growth. Her ability to leverage data analytics and market insights to inform strategic decisions has consistently positioned her as a trusted marketing leader.

Conclusion
With her extensive experience, strategic thinking, and proven track record of delivering measurable results, Caroline Charras is a valuable asset to any organization seeking to elevate its marketing efforts and drive sustainable growth.