Caroline de Lasa

Chief Brand Officer at Rowan

Professional Overview

Caroline de Lasa is an accomplished Chief Brand Officer with a proven track record of driving strategic brand development and marketing initiatives in the consumer products industry. With her deep expertise in brand management, product innovation, and consumer engagement, she has spearheaded the growth and transformation of leading brands.

Current Role

In her current role as Chief Brand Officer at Rowan, Caroline is responsible for overseeing the company's brand strategy, marketing, and creative direction. She leads a talented team in developing and executing innovative brand campaigns that resonate with Rowan's target audience, driving increased brand awareness, customer loyalty, and sales growth.

Career Progression

Prior to joining Rowan, Caroline held senior marketing and brand leadership roles at several prominent consumer brands. As the Vice President of Brand Strategy at Evergreen Cosmetics, she led the repositioning and revitalization of the company's flagship brand, resulting in a 25% increase in market share within two years. Earlier in her career, Caroline served as the Senior Brand Manager at Willow, where she managed the launch of several successful new product lines and implemented effective digital marketing strategies.

Academic Background

Caroline holds a Bachelor of Arts degree in Marketing from Connecticut College, where she graduated with Honors. Her academic achievements and specialized coursework in consumer behavior, brand management, and digital marketing have provided a strong foundation for her professional success.

Areas of Expertise

• Brand strategy and development

• Marketing campaign planning and execution

• Product innovation and portfolio management

• Digital and social media marketing

• Consumer insights and data-driven decision making

• Cross-functional collaboration and team leadership

Professional Impact

Throughout her career, Caroline has demonstrated a keen ability to leverage consumer insights, industry trends, and data-driven analytics to create impactful brand strategies and marketing campaigns. Her work has been recognized with several industry awards, including a Cannes Lions award for her innovative digital marketing campaign at Willow.

Conclusion

With her extensive experience, strategic mindset, and passion for brand building, Caroline de Lasa is a valuable asset to Rowan. In her role as Chief Brand Officer, she is well-positioned to drive the company's continued growth and solidify its position as a leading player in the consumer products industry.