Caroline Deloumeau

Chief Marketing Officer

Professional Overview
Caroline Deloumeau is a seasoned marketing executive with over 15 years of experience in the luxury beauty and fragrance industry. As the Chief Marketing Officer at EX NIHILO PARIS, she is responsible for spearheading the brand's global marketing strategy, driving innovation, and enhancing the customer experience. Caroline's expertise in brand development, digital marketing, and cross-functional collaboration has positioned her as a strategic leader in the industry.

Experience Summary

Current Role
Chief Marketing Officer, EX NIHILO PARIS (2024-06-01 to Present)

• Oversee the development and implementation of the brand's comprehensive marketing strategy, including digital, social, and traditional channels

• Lead a team of marketing professionals to deliver impactful campaigns that elevate brand awareness, drive customer engagement, and increase market share

• Collaborate closely with the product development and innovation teams to ensure the successful launch of new product lines and collections

• Analyze market trends, consumer insights, and performance data to make data-driven decisions and optimize marketing initiatives

Career Progression
Prior to her current role, Caroline held various marketing leadership positions at Parfums Christian Dior, where she demonstrated a proven track record of driving growth and innovation. As the Brand Experience & Services Marketing Director - Fragrance, Makeup, Skincare, she was responsible for developing and executing integrated marketing campaigns that enhanced the brand's global presence and engagement. Earlier in her career, Caroline progressed through roles in business development, operational marketing, and international marketing, gaining valuable experience in the luxury beauty and fragrance industry.

Academic Background
Caroline holds a Master's degree in Marketing and Communications from the Sorbonne University in Paris, France. She is a graduate of the prestigious HEC Paris Executive Education program, where she specialized in Strategic Brand Management.

Areas of Expertise

• Brand strategy and development

• Digital marketing and e-commerce

• Product marketing and innovation

• Cross-functional collaboration and team leadership

• Data-driven decision making and performance optimization

Professional Impact

• Spearheaded the successful launch of the Dior Backstage makeup collection, which became a best-selling line within the first year and contributed significantly to the brand's overall growth

• Implemented a comprehensive digital marketing strategy for Parfums Christian Dior's fragrance portfolio, resulting in a 30% increase in online sales and a significant boost in brand engagement

• Developed and executed a global brand campaign for the Diorskin product line, which earned a prestigious marketing industry award and contributed to a 15% increase in market share

Conclusion
Caroline Deloumeau is a dynamic and results-driven marketing leader with a proven track record of driving growth and innovation in the luxury beauty and fragrance industry. As the Chief Marketing Officer at EX NIHILO PARIS, she is poised to leverage her extensive experience and strategic expertise to propel the brand to new heights, solidifying its position as a leading player in the global luxury market.