Caroline Hartline

Business Owner and Chief Marketing Officer

Professional Overview

Caroline Hartline is an accomplished business owner and marketing executive with extensive experience in the digital marketing and ecommerce industries. She currently serves as the Business Owner and Chief Marketing Officer for two thriving companies, leveraging her expertise to drive growth and innovation.

Current Roles

Business Owner/Chief Marketing Officer - The Bra Lab (2019 - Present)

• Oversee all marketing, branding, and strategic initiatives for this innovative ecommerce lingerie company

• Spearhead the development and implementation of digital marketing campaigns, resulting in a 35% increase in online sales

• Lead a cross-functional team to optimise the company's ecommerce platform, improving conversion rates by 27%

Freelance Digital Marketing/Ecommerce Business Owner - WFH Digital (2021 - Present)

• Provide strategic digital marketing consulting services to small and medium-sized businesses

• Manage all aspects of her own ecommerce venture, including product development, online marketing, and operations

Career Progression

Prior to her current roles, Caroline has held a diverse range of positions, showcasing her versatility and adaptability. Her career has spanned various sectors, including non-profit, banking, and international development. Notable roles include:

• Grants Manager - Raise Foundation (2020-2021)

• Family Support Services Worker - William Campbell Foundation (2020)

• Child Development/Volunteer Coordinator - Young Parents Program, Australian Red Cross (2018-2019)

• Development Manager - Trusts & Foundations, The Salvation Army Australia (2017-2018)

• Communications and Funding Consultant - Habitat for Humanity Poland (2015-2017)

• Advisory Manager, Marketing and Special Projects - PwC Russia (2012-2014)

• Consultant - Cultural Heritage Projects, UNESCO Iraq (2011-2012)

Throughout her career, Caroline has demonstrated a strong commitment to social impact and has leveraged her marketing expertise to support various non-profit organizations and community initiatives.

Education

Caroline holds a Master of Business Administration (MBA) from the University of Geneva, Switzerland, with a focus on International Organizations. She has also completed additional coursework in digital marketing, ecommerce, and business strategy.

Areas of Expertise

• Digital marketing strategy and implementation

• Ecommerce platform optimization and online sales growth

• Brand development and positioning

• Cross-functional team leadership and collaboration

• Nonprofit fundraising and grant management

• International project management and cultural awareness

Professional Impact

Caroline's leadership and innovative approach have been instrumental in driving the success of the businesses she has been involved with. Her ability to conceptualize and execute effective digital marketing campaigns, coupled with her deep understanding of ecommerce best practices, has consistently delivered measurable results for her clients and employers.

Conclusion

With her diverse background, entrepreneurial mindset, and proven track record of success, Caroline Hartline is poised to continue making a significant impact in the digital marketing and ecommerce landscape. Her commitment to staying at the forefront of industry trends and her passion for empowering businesses to thrive in the digital age make her a valuable asset to any organization.