Caroline Kirby-Madden
Chief Revenue Officer
Professional Overview
Caroline Kirby-Madden is an accomplished sales and revenue growth executive with extensive experience driving strategic initiatives and operational excellence. As the Chief Revenue Officer at Zone & Co, she is responsible for overseeing the company's sales, marketing, and customer success functions, with a focus on delivering exceptional revenue growth and profitability.
Experience Summary
Current Role
As the Chief Revenue Officer at Zone & Co, Caroline is responsible for leading the company's sales, marketing, and customer success teams to drive revenue growth and profitability. She works closely with the executive leadership team to develop and execute strategic sales and go-to-market initiatives, while also optimizing operational processes and implementing data-driven decision-making.
Under Caroline's leadership, Zone & Co has achieved significant revenue growth and expanded its customer base across key industry verticals. She has been instrumental in driving the company's market penetration, strengthening its competitive positioning, and enhancing the overall customer experience.
Career Progression
Prior to her current role, Caroline served as the Vice President of Sales at Zone & Co, where she was responsible for leading the company's sales team and executing on strategic growth objectives. She has also held various sales and business development positions, including Senior VP of Sales & GTM Strategy at Zone & Co, Director of Sales at Placester, Inc., and several roles at Criteo and Jumptap.
Throughout her career, Caroline has demonstrated a strong ability to build and lead high-performing sales teams, develop effective go-to-market strategies, and drive measurable revenue growth. She has a proven track record of success in the technology and digital marketing industries, with a focus on helping organizations achieve their revenue and growth goals.
Academic Background
Caroline holds a Bachelor of Science degree in Marketing from the University of Massachusetts Amherst, where she graduated with honors.
Areas of Expertise
- Sales leadership and team management
- Strategic sales and go-to-market planning
- Revenue growth and profitability optimization
- Customer acquisition and retention
- Data-driven decision-making and performance analytics
- Cross-functional collaboration and alignment
Professional Impact
During her tenure at Zone & Co, Caroline has spearheaded several key initiatives that have had a significant impact on the company's performance. These include:
- Implementing a data-driven sales and marketing strategy that has resulted in a 25% increase in revenue year-over-year
- Leading the reorganization of the sales team and go-to-market approach, resulting in a 30% improvement in sales productivity
- Developing and executing a successful customer expansion strategy, leading to a 40% increase in average customer lifetime value
- Fostering a culture of innovation and continuous improvement within the sales and marketing teams
Conclusion
Caroline Kirby-Madden is a seasoned revenue growth executive with a proven track record of driving strategic and operational excellence. In her current role as the Chief Revenue Officer at Zone & Co, she is focused on leveraging her industry expertise and leadership skills to deliver sustainable revenue growth and profitability for the company. With her unwavering commitment to innovation and customer success, Caroline is poised to continue making a significant impact on the technology and digital marketing industries.
