Caroline Neufeld

Fractional CMO & Marketing Agency Owner

Professional Overview

Caroline Neufeld is a seasoned marketing professional with over 15 years of experience driving strategic growth for leading organizations. As a Fractional CMO and the Owner of Paddle Marketing, she leverages her deep expertise in digital marketing, brand strategy, and campaign execution to help clients achieve their business objectives.

Experience Summary

Current Role

As the Fractional CMO and Owner of Paddle Marketing, Caroline is responsible for providing strategic marketing leadership and hands-on support to a diverse portfolio of clients. She collaborates with C-suite executives to develop and implement integrated marketing campaigns that drive measurable results, from increased brand awareness to enhanced customer engagement and revenue growth. Additionally, Caroline is an active member of CMOx, the Fractional Chief Marketing Officer Company, where she contributes her insights and best practices to support the growth of other marketing leaders.

Career Progression

Prior to launching Paddle Marketing, Caroline held several senior marketing roles, including Digital Marketing Director at Wanderer Bracelets and Senior Vice President of Marketing at Goodwin Media. In these positions, she spearheaded the development and execution of award-winning digital marketing strategies, resulting in significant increases in website traffic, lead generation, and e-commerce sales. Earlier in her career, Caroline also gained valuable experience in sales, communications, and program management roles at organizations such as Agilent Technologies and San Diego Workforce Partnership.

Academic Background

Caroline holds a Bachelor of Arts degree in Communications from the University of Pennsylvania, where she graduated with honors.

Areas of Expertise

• Digital marketing strategy and execution

• Brand development and positioning

• Omnichannel campaign management

• Data-driven marketing analytics

• Cross-functional team leadership

• Fractional C-suite advisory

Professional Impact

Throughout her career, Caroline has consistently demonstrated the ability to drive measurable impact for her clients and employers. As the Digital Marketing Director at Wanderer Bracelets, she implemented a comprehensive digital marketing strategy that resulted in a 48% increase in website traffic and a 32% boost in online sales within the first 12 months. Similarly, during her tenure as Senior Vice President of Marketing at Goodwin Media, Caroline led the rebranding and repositioning of the company, which contributed to a 27% growth in annual revenue.

Conclusion

Caroline Neufeld is a highly sought-after Fractional CMO and marketing agency owner, known for her strategic vision, data-driven approach, and ability to deliver exceptional results. With her extensive experience and expertise, she is well-positioned to help organizations of all sizes navigate the evolving marketing landscape and achieve their growth objectives.