Professional Overview
Caroline Triay is an experienced researcher and product innovation specialist with a demonstrated history of driving strategic insights and leading successful projects across diverse industries. As a Researcher at Strategex and the Head of Product Innovation at Immersiva, she leverages her expertise in consumer insights, market research, and operations to help organizations develop innovative solutions that meet evolving customer needs.
Experience Summary
Current Roles
As a Researcher at Strategex, Caroline is responsible for designing and executing comprehensive research studies to uncover key market trends, customer pain points, and competitive differentiators. She collaborates closely with cross-functional teams to translate research findings into actionable strategies that enable clients to make data-driven business decisions.
Concurrently, Caroline serves as the Head of Product Innovation at Immersiva, where she spearheads the development of cutting-edge immersive technologies. In this role, she leads a team of designers, engineers, and subject matter experts to ideate, prototype, and launch innovative products that redefine the customer experience. Under her leadership, Immersiva has successfully introduced two industry-leading solutions, resulting in a 28% increase in market share over the past 18 months.
Career Progression
Prior to her current roles, Caroline held various leadership positions in consumer insights and market research, including Senior Manager and Manager at Suzy, a leading consumer intelligence platform. In these roles, she developed and implemented research-driven strategies that helped clients optimize their product offerings, marketing campaigns, and overall customer engagement. Earlier in her career, Caroline gained valuable experience as a Market Research Analyst and Associate at Datassential, The Futures Company, Rockit Ranch Productions, and Insight Consulting Group.
Academic Background
Caroline holds a Bachelor of Science in Marketing from the University of Southern California, where she graduated cum laude and was recognized for her exceptional research and analytical skills.
Areas of Expertise
- Consumer insights and market research
- Product innovation and development
- Operations and project management
- Quantitative and qualitative data analysis
- Cross-functional collaboration and stakeholder management
- Strategic planning and execution
Professional Impact
Throughout her career, Caroline has been instrumental in driving tangible business impact for her clients and employers. At Suzy, she spearheaded a groundbreaking consumer research initiative that resulted in a 22% increase in customer satisfaction and a 15% uplift in campaign effectiveness for a leading consumer electronics brand. At Immersiva, her forward-thinking approach to product innovation has been crucial in the company's recent market expansion and revenue growth.
Conclusion
With a proven track record of delivering innovative research-driven solutions, Caroline Triay is a valuable asset to any organization seeking to optimize their customer experience and drive sustainable growth. Her passion for leveraging data-driven insights, coupled with her strong leadership and strategic mindset, make her an exceptional researcher and product innovation specialist.
