Carolyn Bao
Vice President of Marketing | San Francisco, California
Professional Overview
Carolyn Bao is an accomplished marketing executive with a proven track record of driving growth and innovation. As the Vice President of Marketing at AppsFlyer, she oversees a team of talented professionals and is responsible for shaping the company's global marketing strategy. With expertise spanning product marketing, growth hacking, and digital transformation, Carolyn is a respected thought leader in the technology industry.
Experience Summary
Current Role
As the Vice President of Marketing at AppsFlyer, Carolyn is responsible for developing and executing the company's comprehensive marketing strategy. She leads a team of skilled professionals in crafting impactful campaigns, optimizing digital channels, and driving brand awareness. Under her leadership, AppsFlyer has experienced significant growth, with a 35% increase in new customer acquisition and a 20% improvement in marketing-sourced revenue.
Career Progression
Prior to her role at AppsFlyer, Carolyn served as a Faculty member at Rice University, where she taught courses in digital marketing and entrepreneurship. She has also held the position of Expert in Residence at the Product Marketing Alliance, where she provided strategic guidance and mentorship to early-stage startups. In addition, Carolyn has gained valuable experience as an Advisor and Angel Investor at Atomic Vaults, where she has leveraged her expertise to support the growth of promising fintech ventures.
Academic Background
Carolyn holds a Master's degree in Marketing from the University of California, Berkeley, where she graduated cum laude. Her academic achievements include being recognized as a Dean's List scholar and actively participating in various research initiatives focused on consumer behavior and digital marketing trends.
Areas of Expertise
- Strategic marketing planning and execution
- Digital marketing and growth hacking
- Product marketing and launch strategy
- Data-driven decision making and analytics
- Cross-functional collaboration and team leadership
- Entrepreneurship and venture capital investments
Professional Impact
Carolyn's contributions to the technology industry have been widely recognized. She has been featured in leading industry publications, such as Forbes and Entrepreneur, for her insights on marketing innovation and digital transformation. Additionally, Carolyn has been invited to speak at numerous industry events, sharing her expertise on topics ranging from customer acquisition to brand building.
Conclusion
With her exceptional marketing acumen, strategic vision, and industry leadership, Carolyn Bao is poised to continue driving transformative change within the technology sector. Her commitment to excellence and passion for innovation make her a valuable asset to any organization seeking to amplify its market presence and achieve sustainable growth.
