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Carolyn Bao

Carolyn Bao


Vice President of Marketing


San Francisco, California, United States

Professional Overview


Carolyn Bao is an experienced marketing executive with a proven track record of driving growth and innovation. As the Vice President of Marketing at AppsFlyer, she is responsible for leading the company's global marketing strategy, overseeing brand development, content creation, and demand generation initiatives. Carolyn's expertise spans across the technology industry, with a strong focus on mobile marketing and advertising.

Experience Summary



Current Role


As the Vice President of Marketing at AppsFlyer, Carolyn is responsible for developing and executing the company's comprehensive marketing strategy. She leads a team of talented professionals to deliver impactful campaigns, drive brand awareness, and generate qualified leads for the business. Under her leadership, AppsFlyer has experienced significant growth in market share and industry recognition.

Career Progression


Prior to her role at AppsFlyer, Carolyn served as a Faculty member at Rice University, where she shared her industry expertise with students and contributed to the university's research initiatives. She has also held the position of Expert in Residence at the Product Marketing Alliance, where she provided strategic guidance and mentorship to marketing professionals. Additionally, Carolyn has taken on advisory roles at FlowGPT and Atomic Vaults, leveraging her extensive experience to support the growth and development of these innovative companies.

Academic Background


Carolyn holds a Bachelor's degree from a prestigious university, where she majored in Business Administration with a concentration in Marketing. Throughout her academic journey, she has consistently demonstrated a passion for innovation and a commitment to excellence, which has contributed to her remarkable professional achievements.

Areas of Expertise


  • Developing and executing comprehensive marketing strategies

  • Brand building and positioning in the technology industry

  • Driving demand generation and lead acquisition through multi-channel campaigns

  • Leveraging data and analytics to optimize marketing performance

  • Fostering collaborative team environments and leading high-performing marketing teams


Professional Impact


Under Carolyn's leadership, AppsFlyer has experienced significant growth, with the company's market share and brand recognition significantly increasing. She has spearheaded the development of innovative marketing campaigns that have resonated with the target audience, resulting in a substantial increase in qualified leads and revenue generation.

Conclusion


Carolyn Bao is a seasoned marketing executive with a proven track record of success. Her extensive experience, industry expertise, and strategic vision have positioned her as a respected leader in the technology industry. As she continues to excel in her role as Vice President of Marketing at AppsFlyer, Carolyn is well-poised to drive further growth and innovation, cementing her position as a trusted authority in the field of mobile marketing and advertising.