Carolyn Tosko
Current Title: Marketing Manager
Location: Chicago, Illinois
Professional Overview
Carolyn Tosko is an accomplished Marketing Manager with over 8 years of experience driving strategic marketing initiatives for leading consumer brands. With a keen understanding of digital marketing, market research, and brand development, Carolyn excels at developing and executing integrated campaigns that effectively reach target audiences and drive measurable business results.
Experience Summary
Current Role
As Marketing Manager at XYZ Consumer Goods, Carolyn is responsible for overseeing all aspects of the company's digital marketing strategy. In this role, she has spearheaded the development and implementation of innovative social media campaigns, email marketing programs, and content marketing initiatives. Under her leadership, the company's online engagement has increased by 35% and digital revenue has grown by 22% year-over-year.
Career Progression
Prior to her current position, Carolyn served as a Digital Marketing Specialist at ABC Retail, where she managed the company's e-commerce platform and led the optimization of its online marketing channels. In this role, she implemented a comprehensive SEO strategy that boosted organic website traffic by 27% and contributed to a 15% increase in online sales.
Carolyn began her career as a Marketing Coordinator at PQR Enterprises, where she supported the execution of traditional and digital marketing campaigns, event planning, and customer relationship management.
Academic Background
Carolyn holds a Bachelor of Science in Marketing from the University of Illinois at Chicago, where she graduated cum laude. She is currently pursuing a Master of Business Administration degree from Northwestern University's Kellogg School of Management, with a focus on digital marketing and brand management.
Areas of Expertise
- Digital marketing strategy and execution
- Social media management and content creation
- Email marketing and marketing automation
- Search engine optimization (SEO) and search engine marketing (SEM)
- Market research and data analysis
- Brand development and positioning
- Project management and cross-functional collaboration
Professional Impact
As a recognized thought leader in the digital marketing field, Carolyn has been invited to speak at numerous industry events and conferences. She has also contributed articles to leading marketing publications, sharing her insights on emerging trends and best practices.
Conclusion
With her strong background in digital marketing, proven track record of success, and commitment to staying ahead of industry trends, Carolyn Tosko is poised to continue making a significant impact in her career. She is a valuable asset to any organization seeking to enhance its digital presence, engage with its target audience, and drive sustainable business growth.
