Carrie Halpern, Senior Communications & Marketing Manager
Professional Overview
Carrie Halpern is a seasoned communications and marketing professional with over 20 years of experience driving strategic initiatives and delivering measurable results across the transportation infrastructure industry. In her current role as Senior Communications & Marketing Manager at the American Road & Transportation Builders Association (ARTBA), she leverages her expertise in content creation, digital marketing, and stakeholder engagement to amplify the organization's mission and strengthen its brand presence.
Experience Summary
Current Role
As the Senior Communications & Marketing Manager at ARTBA, Carrie is responsible for developing and executing comprehensive communication strategies that enhance industry awareness and foster stakeholder connections. She oversees the production of high-impact digital and print content, including website management, social media campaigns, and industry publications. Carrie's collaborative approach and data-driven insights have enabled her to drive measurable improvements in audience engagement and brand recognition.
Career Progression
Prior to her current position, Carrie held the role of Director of Publications and Magazine Editor at ARTBA, where she spearheaded the development and distribution of the organization's flagship magazine. She also gained valuable experience as a Layout Design and Print Marketing Consultant, working with clients to create visually compelling marketing materials. Additionally, Carrie has a background as a Zumba Instructor, demonstrating her versatility and ability to thrive in diverse professional settings.
Academic Background
Carrie holds a Bachelor's degree in Communications, with a focus on Public Relations and Advertising. Her academic achievements and her passion for continuous learning have equipped her with the knowledge and skills necessary to excel in the dynamic field of communications and marketing.
Areas of Expertise
- Strategic communications and marketing planning
- Digital content creation and management
- Social media strategy and execution
- Brand development and reputation management
- Stakeholder engagement and relationship building
- Project management and cross-functional collaboration
Professional Impact
Throughout her career, Carrie has made significant contributions to the transportation infrastructure industry. At ARTBA, she has spearheaded the development of innovative marketing campaigns that have increased the organization's online presence and engagement by 30% over the past two years. Carrie's dedication to delivering high-quality, data-driven content has earned her industry recognition and strengthened ARTBA's position as a thought leader in the field.
Conclusion
Carrie Halpern's extensive experience, strong industry expertise, and proven track record of success make her a valuable asset to any organization seeking to elevate its communications and marketing efforts. With her strategic mindset, creative problem-solving skills, and commitment to driving measurable impact, Carrie is poised to continue making significant contributions to the transportation infrastructure industry.
