Carter Jackson

EVP Marketing & Growth Operations, WPP

Professional Overview
Carter Jackson is an accomplished marketing and growth executive with over 15 years of experience driving strategic initiatives and operational excellence for global organizations. As the EVP of Marketing & Growth Operations at WPP, he oversees the company's integrated marketing efforts and leads cross-functional teams to accelerate business growth and drive transformative change.

Experience Summary

Current Role
As the EVP of Marketing & Growth Operations at WPP, Carter is responsible for spearheading the company's integrated marketing strategy, optimizing marketing operations, and leveraging data-driven insights to fuel business growth. He leads a team of marketing professionals and collaborates closely with senior leadership to align all marketing activities with the organization's overarching objectives. Under his guidance, WPP has achieved double-digit year-over-year increases in customer acquisition, improved marketing ROI by 25%, and solidified its position as a leading global marketing and communications conglomerate.

Career Progression
Prior to his current role, Carter held various leadership positions within the marketing and advertising industry, including Vice President of Marketing at Ogilvy & Mather and Director of Digital Strategy at Publicis Groupe. Throughout his career, he has demonstrated a keen ability to identify and capitalize on emerging market trends, develop innovative marketing solutions, and drive organizational transformation. His strategic vision, data-driven approach, and strong cross-functional collaboration skills have been instrumental in driving measurable business impact for the companies he has served.

Academic Background
Carter holds a Master of Business Administration (MBA) from the University of Oxford, where he graduated with distinction and was recognized for his academic excellence. He also earned a Bachelor of Arts (BA) in Marketing from the University of Cambridge, with a focus on digital marketing and consumer behavior.

Areas of Expertise

• Integrated marketing strategy and execution

• Marketing operations optimization

• Data analytics and performance management

• Digital transformation and technology integration

• Cross-functional team leadership and collaboration

• Strategic planning and business development

Professional Impact
During his tenure at WPP, Carter has spearheaded several high-profile initiatives that have contributed to the company's growth and industry recognition. He led the successful integration of the organization's disparate marketing divisions, resulting in improved operational efficiencies and a more cohesive brand identity. Additionally, he has overseen the development of innovative digital marketing solutions that have enabled WPP's clients to achieve significant competitive advantages in their respective markets.

Conclusion
With his extensive experience, deep industry expertise, and proven track record of driving transformative change, Carter Jackson is a strategic leader who continues to shape the future of marketing and growth operations. His commitment to excellence, data-driven decision-making, and collaborative approach make him a valuable asset to WPP and the broader marketing and advertising industry.