Carter Ladd
EVP, Chief Revenue Officer
Professional Overview
Carter Ladd is a seasoned executive with over 15 years of experience in the sports and entertainment industry. As the Executive Vice President and Chief Revenue Officer at Major League Soccer, he oversees the league's comprehensive revenue strategy, including sponsorship, media rights, and partnership marketing. Ladd's expertise spans business development, partnership management, and strategic revenue growth initiatives.
Experience Summary
Current Role
As the EVP and Chief Revenue Officer at Major League Soccer, Ladd is responsible for driving the league's overall revenue generation and commercial strategy. He leads a team of sales, partnership, and marketing professionals to secure lucrative sponsorship and media deals, enhance fan engagement, and explore new revenue streams. Under Ladd's leadership, MLS has secured several high-profile partnerships and experienced significant growth in its commercial revenue.
Career Progression
Prior to joining MLS, Ladd held various leadership roles in the sports industry. He served as the Manager of Business Development at Michael Waltrip Racing, where he was instrumental in securing sponsorship and partnership agreements for the NASCAR team. Earlier in his career, Ladd worked as an Account Manager in the Partnership Marketing department at the Charlotte Hornets, where he contributed to the expansion of the team's corporate partnerships and fan engagement initiatives.
Academic Background
Ladd holds a Bachelor of Business Administration degree from the University of North Carolina at Chapel Hill, with a concentration in Sports Management and Marketing.
Areas of Expertise
- Sports and entertainment industry
- Revenue generation and commercial strategy
- Sponsorship and partnership management
- Business development and strategic growth initiatives
- Stakeholder management and team leadership
Professional Impact
During his tenure at Major League Soccer, Ladd has played a pivotal role in driving the league's commercial success. He has spearheaded the negotiation of several high-value sponsorship and media rights deals, resulting in significant revenue growth for the league. Ladd's strategic initiatives have also focused on enhancing fan engagement and exploring new revenue streams, positioning MLS for continued growth and success.
Conclusion
With his extensive experience in the sports and entertainment industry, Carter Ladd has established himself as a respected leader in the field of revenue generation and commercial strategy. As the EVP and Chief Revenue Officer at Major League Soccer, he continues to drive the league's commercial success and position it for long-term growth and profitability.
