Casey Ashton

Director, Marketing Commercialization

Professional Overview
Casey Ashton is an accomplished marketing professional with extensive experience driving product commercialization and brand growth strategies. As the Director of Marketing Commercialization at Nature's Way, she leverages her deep industry expertise to oversee the successful launch and promotion of the company's natural health and wellness product portfolio.

Experience Summary

Current Role
In her current role as Director of Marketing Commercialization at Nature's Way, Casey is responsible for leading the strategic planning and execution of comprehensive marketing campaigns. She collaborates cross-functionally to develop and implement effective go-to-market strategies, ensuring the successful introduction and sustained performance of new and existing products. Through her strategic insights and innovative approach, Casey has made a significant impact on the company's market share and brand recognition.

Career Progression
Prior to joining Nature's Way, Casey held various marketing and sales roles at SC Johnson, where she demonstrated a strong track record of driving brand growth and ecommerce expansion. As a Brand Manager for Caldrea®, she successfully repositioned the brand and implemented targeted marketing initiatives that resulted in double-digit sales growth. Earlier in her career, Casey held the position of Senior Associate Brand Manager for the Scrubbing Bubbles® and fantastik® brands, leveraging her expertise in product commercialization and consumer engagement.

Academic Background
Casey holds a Bachelor of Business Administration degree from the University of Michigan, where she specialized in Marketing and gained valuable experience as a Campus Day Tour Guide.

Areas of Expertise

• Strategic marketing and brand management

• New product commercialization and launch planning

• Ecommerce and direct-to-consumer channel development

• Consumer insights and market segmentation

• Cross-functional collaboration and team leadership

Professional Impact
Throughout her career, Casey has consistently delivered measurable results and contributed to the growth and success of the organizations she has served. In her previous role at SC Johnson, she spearheaded the development and launch of a new ecommerce platform for the Caldrea® brand, which led to a 25% increase in online sales. Additionally, her innovative marketing campaigns for the Scrubbing Bubbles® and fantastik® brands helped to strengthen brand loyalty and expand the customer base.

Conclusion
With her extensive background in marketing, brand management, and product commercialization, Casey Ashton is a valuable asset to Nature's Way. Her strategic vision, collaborative approach, and track record of driving tangible results make her well-positioned to contribute to the continued growth and success of the company's natural health and wellness portfolio.