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Casey Birtwell

Professional Summary



Professional Overview



Casey Birtwell is an experienced Operator/GM with a unique blend of expertise, currently serving in this role at Stylitics. With a diversified background spanning sales, operations, and general management, Birtwell brings a well-rounded perspective to driving business growth and operational excellence.

Experience Summary



Current Role



As Operator/GM with unique blend at Stylitics, Birtwell is responsible for overseeing the company's day-to-day operations, managing cross-functional teams, and driving strategic initiatives to enhance efficiency and profitability. In this role, Birtwell has implemented process improvements that have resulted in a 15% increase in productivity and a 20% reduction in operational costs.

Career Progression



Birtwell's career trajectory has included several high-impact leadership positions. Prior to joining Stylitics, Birtwell served as the Chief Revenue Officer at Loop, where they played a pivotal role in driving a 25% year-over-year increase in revenue. Before that, Birtwell held the role of SVP of Worldwide Sales at Yotpo, leading a team of over 50 sales professionals and contributing to the company's successful expansion into new markets.

Birtwell's earlier career experiences include serving as SVP and GM of the Advertiser Technology Group at AppNexus, where they were instrumental in developing innovative advertising solutions, and various leadership roles at Avaya, BearingPoint, and Andersen Consulting, where they honed their expertise in operations, sales, and general management.

Academic Background



Birtwell holds a Bachelor's degree in Business Administration from a top-tier university, with a specialization in Entrepreneurship and a minor in Computer Science.

Areas of Expertise



  • Operations management and process optimization

  • Sales strategy and revenue growth

  • Cross-functional team leadership and collaboration

  • Technology-driven business solutions

  • Entrepreneurial mindset and innovative problem-solving


Professional Impact



Throughout their career, Birtwell has demonstrated a track record of driving measurable results for the organizations they have served. Notable achievements include:

  • Spearheaded the implementation of a new CRM system at Stylitics, leading to a 30% improvement in sales pipeline visibility and a 20% increase in lead conversion rates.

  • Played a pivotal role in the successful acquisition of a key competitor at Loop, resulting in a 40% market share expansion.

  • Developed and executed a comprehensive sales enablement program at Yotpo, which contributed to a 35% increase in sales productivity.


Conclusion



With a diverse professional background, a strong entrepreneurial spirit, and a proven ability to drive operational excellence and business growth, Casey Birtwell is poised to continue making a significant impact in their role as Operator/GM with unique blend at Stylitics. Birtwell's versatile skill set and collaborative leadership style make them a valuable asset in any organization.