Professional Summary

Professional Overview

Casey Blades is a seasoned marketing executive with a proven track record in driving omni-channel and shopper marketing strategies. As the Director of Shopper & Omni-Channel Marketing at Sun Bum, he leverages his extensive experience in the consumer packaged goods (CPG) industry to create innovative and impactful marketing campaigns that engage customers across multiple touchpoints.

Experience Summary

Current Role

In his current role as the Director of Shopper & Omni-Channel Marketing at Sun Bum, Casey is responsible for developing and executing comprehensive omni-channel marketing strategies that enhance the brand's visibility and drive sales across both online and offline channels. He oversees a team of marketing professionals and collaborates closely with key stakeholders to ensure seamless integration of shopper marketing initiatives with the company's overall marketing and business objectives.

Career Progression

Prior to his current position, Casey served as the Shopper Marketing Manager at Sun Bum, where he successfully developed and implemented targeted shopper marketing campaigns that drove increased sales and brand loyalty. Before joining Sun Bum, he held various roles at The Hershey Company, including Omnichannel Marketing Manager, Regional Sales Manager, and Category Development Manager - Consultant. In these positions, Casey demonstrated his ability to navigate the evolving retail landscape and implement effective strategies to boost brand visibility and market share.

Academic Background

Casey holds a Bachelor's degree in Marketing from the University of California, San Diego, where he graduated with honors.

Areas of Expertise

• Omni-channel marketing strategy and execution

• Shopper marketing program development and optimization

• Retail channel management and sales strategy

• Data-driven decision making and performance analysis

• Cross-functional collaboration and team leadership

Professional Impact

Throughout his career, Casey has consistently delivered measurable results for the organizations he has served. As the Omnichannel Marketing Manager at The Hershey Company, he spearheaded the implementation of a new e-commerce platform that resulted in a 25% increase in online sales. As the Shopper Marketing Manager at Sun Bum, he developed a comprehensive in-store marketing campaign that drove a 15% uplift in retail sales.

Conclusion

With his extensive experience, strategic mindset, and proven track record of success, Casey Blades is a valuable asset to Sun Bum. In his current role as the Director of Shopper & Omni-Channel Marketing, he is committed to driving the brand's growth and market presence through innovative, data-driven marketing strategies that seamlessly connect with customers across multiple touchpoints.