Casey Danton

Associate Director of Social Media | New York, NY

Professional Overview

Casey Danton is an accomplished social media strategist with over 5 years of experience driving digital engagement and content creation for leading beauty and lifestyle brands. As the Associate Director of Social Media at Moroccanoil, she oversees the development and implementation of innovative social media campaigns that have significantly expanded the company's online presence and fostered deeper connections with their target audience.

Experience Summary

Current Role

As the Associate Director of Social Media at Moroccanoil, Casey is responsible for spearheading the brand's social media strategy and managing a team of content creators and community managers. She develops high-performing content plans, leverages data-driven insights to optimize campaigns, and collaborates cross-functionally to align social initiatives with broader marketing objectives. Under her leadership, Moroccanoil's social channels have achieved double-digit growth in followers, engagement, and conversions, solidifying the brand's position as a leader in the beauty industry.

Career Progression

Prior to her current role, Casey served as the Social Media Manager at New Avon, where she successfully launched the company's first social media presence and grew its online following by 300% within the first year. She has also held roles as a Content Creator at The Sickest Nails, Social Media Manager at Kat Burki Skincare Inc., and Senior Engagement Manager at Likeable Media. Throughout her career, Casey has demonstrated a strong ability to create and execute social media strategies that drive measurable business results and foster meaningful connections with audiences.

Academic Background

Casey holds a Bachelor of Arts degree in Communications from the University of Michigan, where she graduated with honors.

Areas of Expertise

• Social media strategy and campaign development

• Content creation and curation for diverse platforms

• Data analysis and performance optimization

• Cross-functional collaboration and stakeholder management

• Influencer marketing and community engagement

• Emerging social media trends and best practices

Professional Impact

• Grew Moroccanoil's social media following by 45% and increased engagement by 60% within 18 months

• Spearheaded the successful launch of New Avon's social media presence, driving a 300% increase in followers within the first year

• Developed innovative social media campaigns that resulted in a 25% uplift in website traffic and a 15% increase in online sales for Kat Burki Skincare Inc.

• Recognized as a "Rising Star" in the social media industry by Adweek in 2020

Conclusion

With her proven track record of driving impactful social media strategies, Casey Danton is a versatile and results-oriented professional who is poised to continue making significant contributions to the digital marketing landscape. Her deep understanding of the evolving social media landscape, coupled with her ability to translate data into actionable insights, make her a valuable asset to any organization looking to elevate its online presence and engagement.