Professional Summary
Professional Overview
Casey Jackson is a seasoned public relations and communications professional with a strong focus on the beauty and wellness industries. As the Senior Manager of PR and Influencer at Westman Atelier, she leverages her expertise in strategic communication, stakeholder management, and global campaign execution to drive brand visibility and engagement.
Experience Summary
Current Role
In her current role as Senior Manager of PR and Influencer at Westman Atelier, Casey is responsible for developing and implementing comprehensive PR and influencer marketing strategies to support the brand's growth and market expansion. She spearheads the curation and management of influential partnerships, oversees media relations, and coordinates high-impact experiential events to elevate Westman Atelier's presence and thought leadership in the industry.
Career Progression
Prior to her current position, Casey held progressive roles at Supergoop!, where she first served as Assistant Manager of PR and Global Communications and was subsequently promoted to Manager, responsible for executing integrated PR and communications campaigns to drive brand awareness and sales. Before Supergoop!, she gained valuable agency experience at Autumn Communications and Sunshine Sachs, where she honed her skills in media relations, event planning, and influencer outreach.
Academic Background
Casey holds a Bachelor's degree in Communication and Media Studies from the University of Delaware, where she developed a strong foundation in strategic communication, public relations, and digital media.
Areas of Expertise
- Public relations and media relations
- Influencer marketing and partnership management
- Integrated communications campaign development and execution
- Brand positioning and thought leadership
- Event planning and activation
- Stakeholder engagement and relationship management
- Analytical and data-driven decision making
Professional Impact
Throughout her career, Casey has demonstrated a proven track record of driving measurable results for the brands she has represented. At Supergoop!, she spearheaded a highly successful influencer campaign that generated over 2 million impressions and a 25% increase in social media engagement. At Westman Atelier, she has played a pivotal role in securing prominent media placements, fostering influential partnerships, and elevating the brand's visibility and credibility within the luxury beauty and wellness landscape.
Conclusion
With a diverse background in public relations, communications, and customer experience, Casey Jackson is a versatile and results-oriented professional poised to make a significant impact in her current role at Westman Atelier. Driven by a passion for strategic storytelling and a commitment to excellence, she continues to position herself as a valuable asset to the brands she serves.
