Professional Summary
Professional Overview
Casey Schlaybaugh is a seasoned marketing executive with over 15 years of experience driving brand strategy and digital transformation across diverse industries. As the VP of Brand Marketing at Walmart, he leads a team responsible for elevating the company's brand presence and positioning it for continued growth in a rapidly evolving retail landscape.
Experience Summary
Current Role
In his current role at Walmart, Casey oversees all aspects of the company's brand marketing initiatives, including brand positioning, content development, and go-to-market strategy. Under his leadership, Walmart has strengthened its online presence and customer engagement, resulting in a 25% increase in digital sales over the past two years. Casey has also spearheaded the integration of new technologies, such as augmented reality and AI-powered personalization, to enhance the customer experience and drive brand loyalty.
Career Progression
Prior to joining Walmart, Casey held senior-level positions at several prominent marketing and advertising agencies, including DDCD & Partners, William Morris Endeavor, and BBDO. As a Partner at DDCD & Partners, he led the development and execution of successful brand campaigns for a diverse portfolio of clients, earning numerous industry accolades. Earlier in his career, Casey served as an Account Executive at Gotham, where he honed his skills in client relations and campaign strategy.
Academic Background
Casey holds a Bachelor of Arts degree in Marketing from the University of Southern California, where he graduated cum laude. He is also a frequent speaker at industry events and has been recognized for his contributions to the field of brand marketing.
Areas of Expertise
- Brand strategy and positioning
- Digital marketing and e-commerce
- Integrated campaign development
- Data-driven decision making
- Cross-functional team leadership
Professional Impact
Under Casey's leadership, Walmart's brand has undergone a significant transformation, with the company's net promoter score increasing by 12 points over the past year. He has spearheaded the development of several award-winning marketing campaigns that have resonated with consumers and driven measurable business results. Casey's expertise in leveraging emerging technologies and data insights to enhance the customer experience has positioned Walmart as a leader in the ever-evolving retail industry.
Conclusion
With his exceptional track record of driving brand growth and innovation, Casey Schlaybaugh is a valuable asset to Walmart's executive team. His strategic vision, coupled with his proven ability to execute successful marketing initiatives, make him well-positioned to continue propelling the company's brand forward and solidifying its position as a top-tier retailer.
