Casi Schwisow, Product Manager
Professional Overview
Casi Schwisow is an experienced Product Manager with a strong background in the retail and e-commerce industries. She specializes in developing innovative customer-centric solutions and driving digital transformation initiatives. Casi's expertise spans product management, user experience design, data analysis, and cross-functional collaboration.
Experience Summary
Current Role
As a Product Manager at Nordstrom, Casi is responsible for leading the development and implementation of new digital products and features that enhance the customer experience. She collaborates closely with cross-functional teams to identify and prioritize user needs, design intuitive interfaces, and deliver data-driven product enhancements. Casi's strategic vision and analytical approach have contributed to the successful launch of multiple customer-facing initiatives, driving increased engagement and loyalty.
Career Progression
Prior to her current role, Casi held various product management positions at Nordstrom and Expedia Group, where she consistently demonstrated her ability to drive innovation and deliver measurable business impact. At Expedia, she played a pivotal role in shaping the company's eCommerce platform and leveraging customer insights to refine the digital experience. Casi's diverse background in product management, strategy, and learning and development has enabled her to cultivate a well-rounded skill set and a deep understanding of the retail and technology industries.
Academic Background
Casi holds a Bachelor of Arts degree in Psychology from Simmons College, where she graduated with distinction. Her academic focus on human behavior and decision-making processes has significantly contributed to her user-centric approach to product development.
Areas of Expertise
- Product strategy and roadmap development
- User research and experience design
- Data-driven decision-making and analytics
- Agile project management and cross-functional collaboration
- Digital transformation and innovation
- Retail and e-commerce industry knowledge
Professional Impact
Throughout her career, Casi has spearheaded several successful initiatives that have positively impacted the customer experience and drive business growth. At Nordstrom, she led the development of a new mobile application feature that streamlined the in-store checkout process, resulting in increased customer satisfaction and reduced wait times. At Expedia, Casi's work on the company's eCommerce platform contributed to a 15% increase in online bookings and a 20% improvement in customer conversion rates.
Conclusion
Casi Schwisow is a talented and versatile Product Manager with a proven track record of delivering innovative digital solutions and driving measurable business results. Her deep understanding of customer needs, combined with her strategic vision and data-driven approach, makes her a valuable asset in the retail and e-commerce industries. Casi is poised to continue her professional growth and make a significant impact in her current and future roles.
