Cassandra Francis

Partnerships Manager

Professional Overview

Cassandra Francis is an experienced marketing and partnerships professional with a strong track record of driving growth and forging strategic collaborations. As the Partnerships Manager at Thrive Market, she leverages her expertise in influencer marketing, social media management, and community engagement to cultivate mutually beneficial relationships with key industry partners.

Experience Summary

Current Role

Partnerships Manager, Thrive Market (2024-05-01 to Present)

Spearheads the development and implementation of Thrive Market's strategic partnership initiatives, forging alliances with complementary brands and influencers

Oversees the execution of co-marketing campaigns, event activations, and joint content productions to amplify brand visibility and drive customer acquisition

Analyzes partnership performance data to optimize engagement, ROI, and long-term value, making data-driven recommendations to senior leadership

Career Progression

Influencer Marketing Manager, Athletic Greens (2023-02-01 to 2024-05-01)

Managed a diverse portfolio of influencer partnerships, leveraging their platforms to effectively promote Athletic Greens' health and wellness products

Developed and executed comprehensive influencer marketing strategies, including content creation, campaign planning, and performance tracking

Collaborated cross-functionally with the marketing, sales, and creative teams to ensure seamless integration of influencer initiatives

Marketing Manager, Ithaca Hummus (2022-05-01 to 2022-12-01)

Oversaw the implementation of the company's marketing campaigns, including social media, digital advertising, and content creation

Spearheaded the development of the brand's new website, driving a 25% increase in website traffic and a 15% boost in online sales

Managed the social media presence, achieving a 20% growth in followers and a 30% increase in engagement across key platforms

Academic Background

Cassandra holds a Bachelor of Science degree in Marketing from the University at Buffalo, where she graduated cum laude.

Areas of Expertise

Influencer and partnership marketing

Social media strategy and community management

Digital marketing campaign planning and execution

Data analysis and performance optimization

Cross-functional collaboration and stakeholder management

Professional Impact

Established strategic partnerships with industry-leading brands, resulting in a 35% increase in new customer acquisition for Thrive Market

Developed and executed a successful influencer marketing campaign for Athletic Greens, driving a 40% lift in product sales and a 25% increase in brand awareness

Spearheaded the rebranding and digital transformation of Ithaca Hummus, leading to a 20% growth in overall revenue and a 15% improvement in customer loyalty

Conclusion

With her diverse marketing and partnerships experience, Cassandra Francis is poised to continue driving growth and cultivating valuable industry connections as the Partnerships Manager at Thrive Market. Her ability to leverage data-driven insights, forge strategic collaborations, and deliver impactful campaigns makes her a valuable asset in the ever-evolving retail and wellness industries.