Cassandra Phengdy

Associate Manager, Sales Operations

Professional Overview
Cassandra Phengdy is an experienced sales operations professional with a strong track record of driving efficiency and process optimization within fast-paced, high-growth technology environments. As the Associate Manager of Sales Operations at SADA, An Insight company, she leverages her expertise in data analysis, workflow automation, and cross-functional collaboration to support the company's sales efforts and enhance overall business performance.

Experience Summary

Current Role
As the Associate Manager of Sales Operations at SADA, An Insight company, Cassandra is responsible for leading a team of analysts in the development and implementation of sales-enabling tools, reporting, and data-driven insights. Her key contributions include:

• Streamlining sales quoting and contracting processes, resulting in a 25% reduction in turnaround time

• Spearheading the implementation of a new CRM system, leading to a 35% improvement in pipeline visibility and forecasting accuracy

• Designing and deploying automated workflows that have increased sales team productivity by 20%

• Providing actionable data analysis and strategic recommendations to the sales leadership team, supporting informed decision-making

Career Progression
Cassandra's career journey in the sales operations field began at SADA, An Insight company, where she has steadily progressed through increasingly responsible roles. As a Sr. Sales Operations Analyst, she honed her skills in data analysis, process improvement, and cross-functional collaboration. Her contributions in this role, including the development of a custom sales reporting dashboard that drove a 15% increase in win rates, paved the way for her promotion to the Associate Manager position.

Prior to her roles at SADA, Cassandra gained valuable experience in the social services sector, serving as a Coordination Care Manager at Skid Row Housing Trust and a Clinical Case Manager at Volunteers of America Los Angeles. These experiences have instilled in her a strong sense of empathy and a commitment to delivering transformative solutions.

Academic Background
Cassandra holds a Bachelor of Arts degree in Sociology from the University of California, Santa Barbara, where she also served as an Advisory Board Member for the Women in Leadership program at the PaCE division.

Areas of Expertise

• Sales operations management

• Data analysis and process optimization

• CRM implementation and optimization

• Cross-functional collaboration and stakeholder management

• Workflow automation and process improvement

Professional Impact
Throughout her career, Cassandra has demonstrated a keen ability to drive measurable improvements in sales operations and business performance. Her innovative approach and data-driven decision-making have had a tangible impact on her employer's success, positioning her as a valuable asset in the technology industry.

Conclusion
Cassandra Phengdy is a versatile and results-oriented sales operations professional who thrives in fast-paced, dynamic environments. With a strong foundation in data analysis, process optimization, and cross-functional collaboration, she is poised to continue making significant contributions to the growth and success of SADA, An Insight company, and the broader technology industry.