Cassidy Kelly-Thomas
Digital Product and Ecommerce Manager - ISLE
Professional Overview
Cassidy Kelly-Thomas is a seasoned digital product and ecommerce professional with a strong track record of driving growth and innovation across the consumer retail industry. With expertise spanning product management, ecommerce merchandising, and digital strategy, she currently serves as the Digital Product and Ecommerce Manager for the ISLE brand at Solo Brands.
Experience Summary
Current Role
In her current role as Digital Product and Ecommerce Manager for ISLE at Solo Brands, Cassidy is responsible for leading the digital product roadmap and ecommerce strategy for the popular outdoor lifestyle brand. She oversees the optimization of the brand's digital customer experience, from website enhancements to omnichannel merchandising initiatives. Cassidy's strategic vision and data-driven approach have been instrumental in driving increased traffic, conversion, and revenue for the ISLE brand.
Career Progression
Cassidy's professional journey has been marked by progressive roles in ecommerce and digital product management. Prior to her current position, she served as the Digital Product Manager for the Solo Stove brand, where she spearheaded the development and launch of innovative digital experiences. Cassidy also brings valuable experience from her previous roles as an Ecommerce Merchandising Specialist at Munchkin and a Senior Ecommerce Merchandiser at FANCY SPRINKLES, where she honed her skills in omnichannel merchandising and digital strategy.
Academic Background
Cassidy holds a degree from Oregon State University-Cascades, where she specialized in a relevant field of study. Her academic achievements and specialized knowledge have contributed to her success in the industry.
Areas of Expertise
- Digital product management and roadmap development
- Ecommerce merchandising and optimization
- Omnichannel customer experience design
- Data-driven decision making and analytics
- Cross-functional collaboration and stakeholder management
Professional Impact
Throughout her career, Cassidy has made significant contributions to the growth and success of the brands she has worked with. She has spearheaded the implementation of innovative digital solutions, driven measurable improvements in ecommerce performance, and fostered strong partnerships with cross-functional teams to deliver exceptional customer experiences.
Conclusion
With her deep expertise in digital product management and ecommerce, Cassidy is poised to continue making a lasting impact in the consumer retail industry. Her strategic vision, data-driven approach, and commitment to excellence make her a valuable asset to the ISLE brand and Solo Brands as a whole.
