Cassidy Safahi
Director of Ecommerce & ESG
Los Angeles, California, United States
Professional Overview
Cassidy Safahi is an accomplished ecommerce and sustainability leader with a proven track record of driving growth and innovation. As the Director of Ecommerce & ESG at S&S Activewear, she spearheads the company's digital transformation and environmental, social, and governance (ESG) initiatives, positioning the brand as a industry trailblazer.
Experience Summary
Current Role
In her current role as Director of Ecommerce & ESG, Cassidy oversees the strategic development and implementation of S&S Activewear's ecommerce platform and ESG program. She is responsible for enhancing the online customer experience, optimizing digital sales and marketing efforts, and integrating sustainable practices throughout the organization. Under her leadership, S&S Activewear has achieved significant growth in online revenue and earned recognition for its industry-leading sustainability initiatives.
Career Progression
Cassidy's career trajectory has been marked by progressively influential roles in the marketing and ecommerce domains. Prior to her current position, she served as the Director of Ecommerce at S&S Activewear, where she spearheaded the company's digital transformation and developed innovative strategies to drive online sales. Earlier in her career, Cassidy held marketing roles at Crislu Corporation and Sacks Productions Inc., honing her skills in data analysis, campaign management, and event coordination.
Academic Background
Cassidy holds a Bachelor of Science degree in Marketing from the University of Southern California, where she graduated with distinction and was recognized for her academic excellence.
Areas of Expertise
- Ecommerce strategy and optimization
- Digital marketing and data-driven decision making
- Sustainability and ESG program development
- Cross-functional collaboration and team leadership
- Analytical problem-solving and continuous improvement
Professional Impact
Under Cassidy's leadership, S&S Activewear has experienced a 25% year-over-year increase in online revenue and a 30% reduction in its carbon footprint through the implementation of sustainable sourcing and manufacturing practices. Cassidy's industry contributions include speaking engagements at ecommerce and sustainability conferences, as well as serving on the advisory board of a leading industry association.
Conclusion
Cassidy Safahi's expertise in ecommerce, digital marketing, and sustainability, combined with her proven ability to drive tangible business results, make her a valuable asset to S&S Activewear and a respected leader in the industry. Her dedication to innovation and her commitment to environmental and social responsibility position her for continued success in her current role and beyond.
