Cassie Hauser
Director of Performance Marketing
Professional Overview
Cassie Hauser is an accomplished performance marketing leader with extensive expertise in driving growth and optimizing digital marketing campaigns. As the Director of Performance Marketing at Stio®, she is responsible for overseeing the company's multi-channel performance marketing efforts, delivering measurable results and elevating the brand's digital presence.
Experience Summary
Current Role
As the Director of Performance Marketing at Stio®, Cassie is responsible for developing and implementing effective performance marketing strategies across various digital channels, including paid search, social media, and affiliate marketing. She leads a team of marketing specialists to optimize campaign performance, analyze data-driven insights, and continually improve the return on investment (ROI) for the brand's marketing initiatives.
Career Progression
Prior to her current role, Cassie held various leadership positions within the performance marketing industry. She served as the Senior Manager of Performance Marketing at Stio®, where she spearheaded the company's successful transition to a more data-driven and customer-centric approach to digital marketing. Before that, she held roles as the Lifecycle & Email Marketing Manager at Stio® and a Senior Consultant at Grow As Media, where she leveraged her expertise in digital advertising and campaign optimization to drive significant growth for her clients.
Cassie's earlier career experiences include working as an Account Analyst at Snap Inc. and a Platform Ad Specialist and Senior Ad Manager at SocialCode, where she honed her skills in platform management, campaign strategy, and performance analysis.
Academic Background
Cassie holds a Bachelor of Science degree in Marketing from the University of Colorado Boulder.
Areas of Expertise
- Performance marketing strategy and execution
- Paid search (SEM) and social media advertising optimization
- Data analysis and campaign reporting
- Cross-channel marketing integration
- Team leadership and talent development
- Budget management and ROI optimization
Professional Impact
Under Cassie's leadership, Stio®'s performance marketing initiatives have consistently delivered strong results, with significant improvements in customer acquisition, engagement, and revenue generation. She has spearheaded the implementation of advanced targeting and personalization techniques, enabling the brand to reach its target audience more effectively and drive higher conversions.
Cassie's passion for data-driven marketing and her ability to translate insights into actionable strategies have made her a valuable asset to the Stio® team. Her contributions have been instrumental in positioning the brand as a leader in the outdoor apparel industry and driving sustainable growth.
Conclusion
With her deep expertise in performance marketing, proven track record of success, and strong leadership skills, Cassie Hauser is well-positioned to continue driving impactful results for Stio® and further elevating the brand's digital presence in the years to come.
