Professional Summary

Professional Overview

Cat Canada is an accomplished Marketing Director with extensive experience in the consumer packaged goods (CPG) industry. She specializes in brand management, e-commerce strategy, and digital marketing, with a proven track record of driving growth and engagement for leading wellness and snack brands.

Experience Summary

Current Role

As the Marketing Director at Bobbie, Cat is responsible for overseeing the brand's comprehensive marketing strategy, including digital campaigns, content creation, and e-commerce optimization. She collaborates closely with cross-functional teams to develop and execute integrated marketing initiatives that enhance brand awareness, increase online sales, and foster a strong community of loyal customers.

Career Progression

Prior to joining Bobbie, Cat served as the Brand Manager at Perfect Snacks, where she played a crucial role in expanding the brand's digital presence and managing e-commerce and activation campaigns. She previously held positions as an Associate Brand Manager and Content Manager at Perfect Bar, LLC, where she contributed to the company's growth through content strategy and social media marketing.

Cat's earlier career experience includes roles as a Copywriter and Content Strategist at SILVR Social, as well as a Social Media Coordinator at prAna Living and a Copywriter at Aspen Marketing. During her time as a Freelance Copywriter and Marketing Coordinator at The Gnarlywood Group, she honed her skills in brand development, content creation, and campaign management.

Academic Background

Cat holds a Bachelor of Arts (B.A.) degree in Religious Studies from San Diego State University-California State University.

Areas of Expertise

• Brand management and strategy

• E-commerce and digital marketing

• Content creation and social media marketing

• Campaign planning and execution

• Analytical and data-driven decision making

• Cross-functional collaboration and project management

Professional Impact

Throughout her career, Cat has demonstrated a talent for driving impactful marketing initiatives that deliver measurable results. At Perfect Snacks, she spearheaded the development of a successful e-commerce strategy that contributed to a significant increase in online sales. At Bobbie, she is currently leading the charge in enhancing the brand's digital presence and fostering a strong community of engaged customers.

Conclusion

With her diverse background in the CPG industry, Cat Canada is a versatile and strategic Marketing Director. She is dedicated to leveraging her expertise in brand management, e-commerce, and digital marketing to help brands achieve their growth objectives and create meaningful connections with their target audiences.