Executive Summary
Catanna Berger is the Vice President of Marketing & Events at Akris, holding this position since 2022. With a specialty in luxury brand marketing, communications, and event strategy, Catanna operates from New York and drives global visibility for Akris—a major Swiss fashion house specializing in designer clothing, luxury handbags, and accessories. Catanna possesses over a decade of experience in high-impact marketing roles across luxury goods, with an established reputation for orchestrating high-profile campaigns and events.
Professional Experience
Akris (2022–Present)
- Role: Vice President, Marketing & Events
- Location: New York, United States
- Responsibilities and Impact:
- Oversees all marketing, communications, and events strategy for Akris in key markets, with a focus on brand elevation and global reach.
- Regularly represents Akris at major industry events, leading relationship-building with influential partners and figures in luxury and fashion.
- Drives the execution of major campaigns; notable recent initiatives include the launch of the Akris F/W25 Collection and prominent boutique openings in North America.
Prior Experience in Luxury Brands
Vacheron Constantin
- Director, Marketing & Communications, Americas
- Senior Manager, PR, Events & Advertising
- Senior Manager, Public Relations, North America
- Developed strategic marketing and communication plans for a leading luxury Swiss watch brand.
- Managed cross-market communications and press relations for the Americas.
Bulgari
- Senior Manager, Public Relations
- Delivered integrated PR strategies in North America for the global luxury jewelry house.
Jennifer Behr
- Director of Marketing & Public Relations
- Led media relations, creative content development, and managed wholesale accounts for the couture accessories label.
Nike Communications, Inc.
- Account Director & Senior Account Executive
- Executed luxury accounts’ PR initiatives and handled media placement.
Education
- Wellesley College
Bachelor of Arts (B.A.), Political Science
- Pratt Institute
Pursued Master’s in Industrial & Interior Design
- MIT Sloan School of Management
Completed coursework in Digital Marketing and Social Media Analytics (2018)
- Harvard Extension School
Courses in Biology and Marketing Management
Notable Activities and Public Presence
- Event Leadership: Frequently selected as Akris’s brand ambassador at high-profile events:
- Celebrated Princess Yasmin Aga Khan as a Global Woman With Purpose during Akris’s Chicago boutique launch, enhancing the brand’s profile among influential philanthropists and tastemakers.
- Served as a primary host for Akris’s philanthropic events such as the Red Sneakers for Oakley campaign in Palm Beach, integrating cause marketing with luxury retail.
- Led coordination of strategic brand partnerships and editorial collaborations, including features in fashion and lifestyle publications (e.g., Bal Harbour Magazine launch).
- Industry Reach: Maintains over 500 professional connections on LinkedIn with a prominent profile within luxury marketing, demonstrating broad influence and up-to-date sector engagement.
Organizational Context
Akris
- Industry: Apparel & Fashion (Luxury Sector)
- Headquarters: St. Gallen, Switzerland
- Global Footprint: 1,001–5,000 employees
- Brand Portfolio: Akris and Akris Punto labels, recognized for designer clothing, luxury bags, and exclusive accessories sold through flagship boutiques and top global retailers.
Internal Structure:
- Catanna is part of both Akris’s leadership and the 12-person marketing and communications team, coordinating cross-departmental projects alongside directors of operations and sales.
Professional Insights
Catanna Berger’s career trajectory highlights expertise in multi-channel brand campaigns, luxury market positioning, and philanthropic marketing. Her interdisciplinary education in marketing, analytics, and design underpins a data-driven and creative approach to brand growth. Regularly operating in major U.S. markets while coordinating with a Swiss-based headquarters, Catanna is positioned to facilitate strategic partnerships, innovative retail experiences, and premium customer engagement initiatives for Akris. Her extensive network, combined with proven success in elevating visibility for premium brands, informs her influential role in shaping Akris’s presence among affluent consumers and key industry stakeholders.
Contact and Additional Information
- LinkedIn: [Catanna Berger LinkedIn](http://www.linkedin.com/in/catannaberger)
- Company: [Akris](https://www.akris.com/)
- Base: New York, United States
Key areas of opportunity in engagement with Catanna Berger involve collaboration on luxury branding initiatives, experiential marketing campaigns, and influencer-driven retail activations aligned with Akris’s high-end market positioning.
