Professional Summary

Professional Overview

Catarina Merolli is an experienced Events/Marketing Manager with a diverse background in project management, event planning, and marketing strategy. With a focus on the entertainment and hospitality industries, she has established herself as a skilled professional adept at driving engagement, enhancing customer experiences, and delivering measurable results.

Experience Summary

Current Roles

Events/Marketing Manager, Alex and Ani City Center (2015-03 to Present)

Oversee all marketing, promotions, and event coordination for a premier indoor ice skating and event venue

Develop and execute strategic marketing plans to drive ticket sales, event bookings, and sponsorship opportunities

Manage a team of event coordinators and liaise with vendors, suppliers, and community partners to ensure seamless event execution

Analyze performance metrics and customer feedback to continually optimize event programming and marketing initiatives

Seasonal Projects Supervisor, Providence Parks Department (2016-04 to Present)

Coordinate the planning, staffing, and implementation of seasonal events and activities in public parks and recreation areas

Collaborate with city officials, community organizations, and volunteers to deliver engaging programming that serves the local community

Monitor budgets, manage vendor relationships, and ensure regulatory compliance for all park-based initiatives

Server/Floor Manager, Blackies Bulldog Tavern (2010-11 to Present)

Provide exceptional customer service and lead a team of servers to deliver a high-quality dining experience

Oversee daily operations, inventory management, and staff scheduling to ensure the efficient functioning of the restaurant

Career Progression

Prior to her current roles, Catarina held positions as a Marketing Coordinator and Event Planner, where she honed her skills in event management, digital marketing, and client relations. Her diverse experience across the entertainment, hospitality, and public sectors has equipped her with a well-rounded perspective and the ability to adapt to various industry environments.

Academic Background

Catarina holds a Bachelor of Science degree in Marketing from the University of Rhode Island, where she graduated with distinction and maintained a strong academic record.

Areas of Expertise

Event planning and project management

Integrated marketing strategy and campaign execution

Stakeholder engagement and partnership development

Budget management and financial reporting

Team leadership and staff training

Professional Impact

Spearheaded the rebranding and revitalization of the Alex and Ani City Center, resulting in a 25% increase in event bookings and a 30% rise in ticket sales

Collaborated with the Providence Parks Department to design and implement a series of successful seasonal festivals and community events, drawing over 15,000 attendees and garnering positive media coverage

Consistently recognized for exceptional customer service and team leadership, earning multiple "Employee of the Month" awards at Blackies Bulldog Tavern

Conclusion

With her proven track record of success, Catarina Merolli is a versatile and results-driven Events/Marketing Manager who excels at creating engaging experiences, driving business growth, and leading high-performing teams. Her diverse industry expertise and unwavering commitment to excellence make her a valuable asset in any organization.