Professional Summary

Professional Overview

Catherine Contreras-Sanchez is a seasoned entrepreneur and multi-talented professional with expertise in digital media, wholesale operations, and small business management. As the Co-Owner of The Tortilla Press and Co-Founder of SA Local Market, she leverages her diverse skill set to drive business growth and support the local community.

Experience Summary

Current Roles

Co-Owner, The Tortilla Press (2020-Present)

• Oversees all operational and strategic aspects of this specialty food producer and retailer

• Responsible for developing new product lines, optimizing production workflows, and expanding the company's wholesale distribution network

Co-Founder, SA Local Market (2018-Present)

• Spearheads the operations and marketing efforts for this online marketplace that connects local San Antonio businesses with consumers

• Curates a diverse vendor portfolio and leverages digital platforms to promote small-scale entrepreneurs

Host/Producer, "She's Crafty Podcast with Catherine Contreras" (2015-Present)

• Produces and hosts this popular podcast that spotlights local creatives, makers, and small business owners

• Utilizes the platform to amplify the voices of underrepresented entrepreneurs and showcase the vibrant San Antonio business community

Director of Wholesale Accounts/Co-Owner, BarbacoApparel (2014-Present)

• Manages wholesale client relationships and oversees the distribution of this apparel brand's products to retail partners

• Contributes to the company's strategic direction and spearheads new product development initiatives

Past Roles

Project Manager and Digital Media Expert, WebTegrity (2016-2017)

• Delivered comprehensive digital marketing solutions to small and medium-sized businesses

• Coordinated cross-functional teams to execute website redesigns, search engine optimization, and social media campaigns

Academic Background

Catherine holds a Bachelor of Arts degree in Communication from the University of Texas at San Antonio, where she specialized in digital media and public relations.

Areas of Expertise

• Small business operations and management

• Wholesale distribution and client relations

• Digital marketing and social media strategy

• Podcast production and content creation

• Collaboration with diverse stakeholders and community partners

Professional Impact

• Amplified the voices of local entrepreneurs through the "She's Crafty Podcast with Catherine Contreras," showcasing the vibrant small business community in San Antonio

• Spearheaded the growth and expansion of BarbacoApparel's wholesale distribution network, securing partnerships with numerous retail outlets

• Co-founded SA Local Market, an online platform that connects consumers with small businesses and artisans, supporting the local economy

• Leveraged her digital marketing expertise to deliver measurable results for clients at WebTegrity, driving increased website traffic and lead generation

Conclusion

With her entrepreneurial spirit, industry expertise, and commitment to supporting local businesses, Catherine Contreras-Sanchez is well-positioned to continue making a significant impact in the San Antonio business community and beyond.