Professional Summary
Professional Overview
Catherine Lane is a seasoned marketing executive with over 20 years of experience in the healthcare industry. As the Vice President of Brand & Engagement Marketing at Navvis, she is responsible for leading the strategic development and implementation of the company's brand strategy, as well as overseeing its engagement marketing initiatives.
Experience Summary
Current Role
In her current role at Navvis, Catherine is responsible for defining and executing the company's brand vision, ensuring consistent brand messaging and positioning across all marketing channels. She also leads the engagement marketing team, developing innovative strategies to enhance customer experience and drive loyalty. Under her leadership, Navvis has seen a significant increase in brand awareness and customer engagement, contributing to the company's growth and success in the healthcare market.
Career Progression
Prior to her current role, Catherine served as the Vice President of Brand & Engagement Marketing and Director of Engagement Marketing at Navvis, where she played a key role in shaping the company's marketing strategy and leading cross-functional teams to deliver impactful campaigns. She also held marketing leadership positions at Healthways, where she drove the implementation of cutting-edge marketing technologies and data-driven initiatives to optimize marketing performance.
In addition to her corporate experience, Catherine has also served as the Chief Executive Officer of her own consulting firm, Lane Consulting, where she provided strategic marketing guidance and advisory services to healthcare organizations.
Academic Background
Catherine holds a Bachelor's degree in Business Administration from the University of Tennessee, Knoxville, with a focus on Marketing.
Areas of Expertise
- Brand strategy and development
- Engagement marketing and customer experience optimization
- Marketing technology and data-driven decision making
- Cross-functional team leadership and collaboration
- Strategic planning and execution
- Healthcare industry knowledge and market insights
Professional Impact
Under Catherine's leadership, Navvis has seen a significant increase in brand awareness and customer engagement, with a 25% year-over-year growth in website traffic and a 20% improvement in customer satisfaction scores. She has also been recognized as a thought leader in the healthcare marketing space, speaking at industry conferences and contributing to industry publications.
Conclusion
With her extensive experience, strategic vision, and proven track record of driving impactful marketing initiatives, Catherine is a valuable asset to Navvis and the healthcare industry as a whole. She is committed to leveraging her expertise to continue expanding the company's brand presence and enhancing the engagement and loyalty of its customer base.
