Catherine Lee is a highly accomplished Senior Designer with a proven track record of delivering innovative design solutions across a diverse range of industries. With over a decade of experience, she has developed a strong expertise in brand development, digital design, and omnichannel experiences, consistently driving measurable impact for her clients and employers.
Current Role
In her current role as Senior Designer at Living Proof, Inc., Catherine is responsible for leading the design vision and execution for the company's flagship product lines and brand initiatives. She collaborates closely with cross-functional teams to craft visually striking and user-centric designs that elevate the brand's market presence and drive customer engagement. Through her strategic design approach and exceptional attention to detail, Catherine has played a pivotal role in strengthening Living Proof's brand identity and expanding its product offerings.
Career Progression
Prior to her current role, Catherine held several senior-level design positions, including Senior Brand Designer at Big Health and Senior Designer at Compass. In these roles, she spearheaded the development of award-winning brand identities, designed impactful marketing campaigns, and led the implementation of comprehensive digital experiences. Her ability to translate complex business requirements into visually compelling solutions has consistently earned her recognition within the industry.
Earlier in her career, Catherine held positions as an Art Director at Martha Stewart Living Omnimedia and a Graphic Designer at Nickelodeon, where she honed her skills in creative direction, content curation, and project management. She also gained valuable experience as a Communications Designer at American Express and an Educator and In-house Graphic Designer at lululemon athletica, further expanding her expertise in cross-functional collaboration and client-facing design work.
Academic Background
Catherine holds a Bachelor of Fine Arts in Graphic Design from the Parsons School of Design, where she graduated with distinction and was recognized for her outstanding achievements in conceptual design and visual communication.
Areas of Expertise
- Brand identity and visual systems development
- Digital design and user experience optimization
- Omnichannel marketing campaign strategy and execution
- Creative direction and art supervision
- Cross-functional collaboration and client management
Professional Impact
Throughout her career, Catherine has consistently delivered award-winning design solutions that have driven measurable business impact for her clients and employers. Notable achievements include:
- Spearheading the complete brand refresh for Big Health, resulting in a 25% increase in brand awareness and a 20% uplift in customer acquisition.
- Leading the redesign of Compass's digital platforms, which resulted in a 35% improvement in user engagement and a 15% increase in customer conversion rates.
- Conceptualizing and implementing a highly successful holiday marketing campaign for Martha Stewart Living Omnimedia, which generated a 12% year-over-year increase in seasonal sales.
Conclusion
With her exceptional design skills, strategic mindset, and proven track record of success, Catherine Lee is a highly valuable asset to any organization seeking to elevate its brand, enhance user experiences, and drive measurable growth. Her passion for design, combined with her collaborative spirit and innovative approach, make her an ideal candidate for senior-level design roles in the consumer, technology, and lifestyle industries.
