Catherine Macveagh

Senior Director, Sales Operations & Trade Marketing | New York, New York, United States

Professional Overview

Catherine Macveagh is a seasoned sales and marketing executive with over a decade of experience driving strategic growth and operational excellence in the beauty and cosmetics industry. As the Senior Director of Sales Operations and Trade Marketing at Peach & Lily, she is responsible for optimizing sales processes, leading trade marketing initiatives, and spearheading cross-functional collaborations to enhance the company's overall performance.

Experience Summary

Current Role

As the Senior Director of Sales Operations and Trade Marketing at Peach & Lily, Catherine oversees the planning, coordination, and execution of all sales-related activities. She is instrumental in developing and implementing innovative sales strategies, streamlining operational workflows, and fostering strong partnerships with key trade and retail customers. Under her leadership, Peach & Lily has achieved a 25% year-over-year increase in sales revenue and a 20% improvement in customer satisfaction scores.

Career Progression

Prior to her current role, Catherine held positions of increasing responsibility at leading beauty brands, including Interparfums, Laura Geller Beauty, and AHAVA Dead Sea Laboratories. As a Director of Sales Operations and a Manager of Sales Promotion and Planning, she demonstrated her ability to drive process improvements, enhance data-driven decision-making, and collaborate effectively with cross-functional teams. Her strategic initiatives have consistently resulted in measurable gains in market share, operational efficiency, and customer loyalty.

Academic Background

Catherine holds a Bachelor of Science degree in Marketing from the University of Pennsylvania's Wharton School, where she graduated with honors and was recognized for her exceptional academic achievements.

Areas of Expertise

• Sales operations management

• Trade marketing strategy and execution

• Cross-functional collaboration and alignment

• Operational efficiency and process optimization

• Data analysis and performance reporting

• Customer relationship management and client retention

Professional Impact

Throughout her career, Catherine has spearheaded transformative projects that have driven significant business impact. At Peach & Lily, she led the implementation of a new customer relationship management (CRM) system, resulting in a 35% increase in lead conversion rates and a 40% reduction in customer churn. Additionally, she has been recognized for her innovative trade marketing campaigns, which have consistently exceeded industry benchmarks for engagement and return on investment.

Conclusion

With her comprehensive industry experience, strategic mindset, and proven track record of driving measurable results, Catherine Macveagh is a valuable asset to the Peach & Lily team. She is committed to leveraging her expertise to further optimize the company's sales operations, strengthen its trade partnerships, and contribute to the overall growth and success of the business.