Professional Overview
Catherine Marylander is a seasoned marketing professional currently serving as the Director, Social Media + Community at Beyond Yoga in San Francisco, California. Her key expertise areas include social media marketing, community building, and global marketing strategies, with a strong industry focus on lifestyle, wellness, and technology.
Experience Summary
Current Role
As the Director, Social Media + Community at Beyond Yoga, Catherine oversees the development and implementation of social media and community engagement strategies. Her key responsibilities include leading cross-functional teams, creating brand awareness, and driving customer engagement. With her expertise, she has been instrumental in enhancing the brand's online presence and fostering a strong community around Beyond Yoga.
Career Progression
Catherine's career progression showcases her growth from an Account Intern at Sterling-Rice Group to her current leadership role. Notable previous roles include her tenure at GoPro, where she started as a Manager, Global Social Marketing, andadvanced to Senior Manager and then Director, Global Social Marketing. Her career trajectory demonstrates consistent growth, with key achievements in social media marketing, team leadership, and strategic planning.
Areas of Expertise
Catherine's areas of expertise encompass industry-specific skills in social media marketing, technical competencies in digital marketing tools, and leadership and management capabilities. Her expertise includes:
- Social media strategy and implementation
- Community building and engagement
- Team leadership and management
- Cross-functional collaboration
- Digital marketing analytics
Professional Impact
Throughout her career, Catherine has contributed to notable projects and initiatives that have positively impacted her organizations. Her work in social media marketing has led to significant increases in brand awareness and customer engagement. Although specific metrics are not available, her achievements have been recognized through her consistent career advancement and the trust placed in her by reputable brands like GoPro and Beyond Yoga.
Conclusion
Catherine Marylander's professional trajectory is marked by consistent growth, strategic vision, and a strong ability to lead and execute social media and community engagement strategies. Currently focused on driving Beyond Yoga's social media and community presence, Catherine brings a unique blend of industry expertise, technical skills, and leadership capabilities to her role. Her value proposition lies in her ability to strategize, implement, and measure the success of social media and community initiatives, making her a valuable asset to any organization seeking to enhance its online presence and customer engagement.
