Professional Role and Experience
Catherine Png is currently a Partner Business Director at SAP, based in Singapore. She has held this leadership position since November 2020, following her prior role as a Senior Sales Specialist focused on SAP SuccessFactors HCM from December 2016 to October 2020. Her career at SAP spans various facets of enterprise software sales and partner engagement, demonstrating extensive experience in the Human Capital Management (HCM) domain, particularly with SuccessFactors and PeopleSoft HCM solutions.
Expertise and Achievements
Catherine has developed strong expertise in positioning and driving adoption of SAP’s cloud and enterprise software offerings. Notably, she has contributed to major strategic customer engagements such as the implementation of RISE with SAP initiatives—highlighted by Deutsche Telekom’s selection to accelerate its cloud migration and innovation efforts through this platform. Additionally, she played a key role in the deployment of the SAP SuccessFactors portfolio at strategic clients like Darussalam Assets and Kuok Group Singapore, working in collaboration with consulting partners such as Deloitte.
Her capabilities extend into SAP Business Technology Platform (BTP), where she has earned a Record of Achievement issued by SAP in positioning this technology to clients, underscoring her proficiency in SAP’s digital transformation tools and platforms.
Industry Involvement
Catherine is well-connected within the SAP ecosystem with a network of over 500 LinkedIn connections and maintains active engagement with the SAP Community, sharing insights and best practices related to SAP HCM and cloud-based enterprise solutions. She has experience navigating complex customer environments to align HR processes, technology, and data-driven decision-making.
Educational Background
Her academic foundation is from the Marketing Institute of Singapore, which complements her business development and sales leadership roles by integrating market-driven insights into her strategic approach with enterprise clients.
Relevant Client Engagements and Case References
- Deutsche Telekom: Facilitated adoption of RISE with SAP to fast-track cloud transformation.
- Darussalam Assets: Enabled strategic alignment of HR processes with SuccessFactors technology.
- Kuok Group Singapore: Engaged in launching SAP SuccessFactors solutions in partnership with Deloitte to enhance HR capabilities.
- EY & Sigma Healthcare: Partnered with client and consulting entities to optimize supply chain management through SAP Integrated Business Planning (IBP), indicating cross-functional knowledge beyond HCM.
Strategic Value
Catherine’s role as Partner Business Director places her at the intersection of business strategy, partner relations, and technical solution positioning within SAP’s portfolio. Her combined experience in sales, partner management, and deployment of cloud-based ERP and HCM solutions situates her as a pivotal figure in advancing enterprise digital transformation initiatives in the Southeast Asian market. Her ability to articulate and enable SAP’s value propositions, alongside recognized achievements such as SAP BTP certification, affirms her capacity to address complex client needs and support high-value enterprise accounts.
This profile integrates Catherine Png’s leadership tenure, client engagements, and technical achievements to illuminate her strategic influence and expertise within SAP, particularly around SuccessFactors, RISE with SAP, and the SAP Business Technology Platform.
