CJ

Cathy Joyce

Sales Director

Cathy Joyce - Sales Director at The DMC Advantage



Professional Background


Cathy Joyce brings over 21 years of experience in the hospitality and meetings, incentives, conferences, and exhibitions (MICE) industry. She started her career in 2001 at the Radisson SAS Hotel in Limerick, Ireland, where she completed the Radisson Hotel Management Programme and earned a Diploma in Sales, Marketing, Advertising, and Public Relations from HSI Business College.

Career Highlights


  • Citywest Hotel, Conference & Event Centre, Dublin: Cathy's extensive career includes a notable period from 2009 at the Citywest Hotel, where she rose to the position of Director of Sales – MICE. During her tenure, she played a critical role in promoting Ireland as a premier destination for meetings and events through the Meet in Ireland team.


  • International Experience:

  • Ritz-Carlton, Abu Dhabi: Director of Sales – Groups, focusing on high-profile group sales.

  • Anantara Qasr Al Sarab Desert Resort: Director of Sales at this world-renowned luxury hotel, managing high-end client needs.

  • Melia Hotels International: Global Sales Director – MICE, responsible for driving outbound sales for 360 hotels across six brands in 40 destinations from the UK market.

  • Hyatt Regency London – The Churchill: Director of Sales, concentrating on the US inbound market.


Current Role at The DMC Advantage


  • Appointed as Sales Director in August 2023, Cathy is charged with enhancing the DMC Advantage's market presence and service quality. This aligns with the company's goal of representing top-tier Destination Management Companies (DMCs) and delivering exceptional client service.

  • Cathy Joyce's position is crucial for maintaining and expanding their portfolio of DMCs, leveraging her extensive network and industry knowledge.


Leadership and Industry Contributions


  • President at Meeting Professionals International (MPI), UK & Ireland Chapter: Cathy holds a prominent leadership position within MPI, underscoring her commitment and influence in the MICE industry.


Professional Philosophy and Approach


  • Cathy is known for her dedication to client satisfaction and her ability to deliver outstanding event experiences. She emphasizes collaboration with key stakeholders, including event planners, corporate clients, DMCs, and tourist boards.


Impact and Recognition


James Dowson, founder of The DMC Advantage, highlighted Cathy's "proven track record of going the extra mile to ensure the best service to clients." Her appointment is seen as a strategic addition intended to uphold and enhance the company's reputation for rapid, knowledgeable responses and top-quality DMC partnerships.

Insights for Engagement


  • Cathy's career demonstrates a strong focus on high-quality service delivery, global meeting planning expertise, and a dedication to professional growth. Any engagement with her should emphasize alignment with these values and showcase how your offerings can support her mission to exceed client expectations.


Key Contact Information





Cathy Joyce exemplifies a seasoned professional committed to advancing the hospitality and MICE sectors through innovative strategies and exceptional client service. Her role at The DMC Advantage positions her as a pivotal figure in shaping the company's trajectory in providing top-tier destination management support.