Cathy McPhillips

Chief Growth Officer

Professional Overview
Cathy McPhillips is a seasoned marketing and growth leader with over 25 years of experience driving strategic initiatives and delivering measurable results. As the Chief Growth Officer at the Marketing Artificial Intelligence Institute, she leverages her deep expertise in digital marketing, content strategy, and social impact to propel the organization's growth and cement its position as a thought leader in the AI-powered marketing space.

Experience Summary

Current Role
As the Chief Growth Officer at the Marketing Artificial Intelligence Institute, Cathy is responsible for developing and executing comprehensive growth strategies to expand the organization's reach, enhance its brand visibility, and drive engagement with its cutting-edge content and insights. She works closely with the executive team to identify and capitalize on emerging market opportunities, forge strategic partnerships, and implement data-driven marketing campaigns that drive sustainable growth.

Career Progression
Prior to her current role, Cathy held various leadership positions in the marketing and advertising industry, including Vice President of Marketing at the Content Marketing Institute, where she spearheaded the development and execution of content marketing strategies that positioned the organization as a global authority in the field. She also founded her own marketing consultancy, McPhillips Marketing, and served as the Director of Social Good at Be The Change Revolutions, where she leveraged her expertise in digital marketing and social impact to drive positive change.

Academic Background
Cathy holds a Bachelor's degree in Advertising and Public Relations from the University of Akron, where she graduated with distinction and was recognized for her academic excellence.

Areas of Expertise

• Digital marketing and content strategy

• Social media and influencer marketing

• Marketing automation and lead generation

• Brand management and strategic positioning

• Data analytics and performance optimization

• Cross-functional collaboration and team leadership

Professional Impact
Throughout her career, Cathy has spearheaded numerous successful marketing campaigns and initiatives that have driven significant growth and increased brand visibility for her clients and employers. As the Vice President of Marketing at the Content Marketing Institute, she led the development and implementation of content marketing strategies that resulted in a 30% increase in website traffic and a 20% boost in event attendance over a three-year period.

Conclusion
Cathy McPhillips is a dynamic and results-driven marketing executive with a proven track record of driving growth and innovation. With her deep industry expertise, strategic mindset, and commitment to delivering tangible impact, she is poised to play a pivotal role in propelling the Marketing Artificial Intelligence Institute to new heights as it continues to shape the future of AI-powered marketing.